Fashion Marketing

SCED Code: 12153
Virginia Extended Description: I
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No

This course leads students into the exciting and ever-changing world of fashion. Students gain knowledge of marketing as it relates to the fashion industry. From brick-and-mortar retail establishments to online retail and social media marketing, students will explore aspects such as trends, technology, the buying process, visual merchandising, the nature and history of fashion and fashion designers, and the global impact of the fashion industry on the economy. Academic skills related to the content are part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Career Clusters

Pathway Occupation
Performing Arts
  • Cinematographer
  • Costume Designer
  • Lighting Designer
  • Technical Director
  • Video, Film Editor
Visual Arts
  • Fashion Designer
  • Fashion Illustrator

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Manager
  • Art Director
  • Marketing Manager
  • Media Planner, Buyer
  • Public Relations Specialist
  • Sales Manager
Marketing Management
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Marketing Manager
  • Retail Manager
Marketing Research
  • Brand Manager
  • Database Administrator
  • Market Research Analyst
  • Product Planner
  • Account Executive
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager
Professional Sales
  • Account Executive
  • Manufacturer's Sales Representative
  • Sales Manager
  • Sales Representative
  • Telemarketer
  • Trade Show Manager

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