COURSE CODE: 8120

Marketing

SCED Code: 12164
Suggested Grade Level: 9, 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA

Students will learn how products are developed, branded, and sold. They will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas and be prepared for success in postsecondary education and employment. Topics include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and changes in the marketplace. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Managers
  • Art Directors
  • Marketing Managers
  • Public Relations Managers
  • Sales Managers
  • Fundraisers
Marketing Management
  • Advertising and Promotions Managers
  • Chief Executives
  • General and Operations Managers
  • Marketing Managers
  • Retail Salespersons
  • Property, Real Estate, and Community Association Managers
Marketing Research
  • Database Administrators
  • Market Research Analysts and Marketing Specialists
Merchandising
  • Customer Service Representatives
  • Merchandise Displayers and Window Trimmers
  • Retail Salespersons
Professional Sales
  • Property, Real Estate, and Community Association Managers
  • Real Estate Sales Agents
  • Sales Managers
  • Telemarketers
  • Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Pathway Occupation
Sales & Service
  • Billing and Posting Clerks
  • Dispatchers, Except Police, Fire, and Ambulance
  • Office and Administrative Support Workers, All Other
  • Parts Salespersons
  • Customer Service Representatives

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