SCED Code: 12164
Suggested Grade Level: 9, 10, 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No

Students will learn how products are developed, branded, and sold. They will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas and be prepared for success in postsecondary education and employment. Topics include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and changes in the marketplace. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Career Clusters

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Manager
  • Art Director
  • Marketing Communication Manager
  • Marketing Manager
  • Multimedia Artist, Animator
  • Public Information Director
  • Public Relations Manager
  • Sales Manager
  • Trade Show Manager
  • Fundraiser
Marketing Management
  • Advertising and Promotions Manager
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Franchisee
  • General Manager
  • Marketing Manager
  • Retail Manager
  • Property, Real Estate, and Community Association Manager
Marketing Research
  • Database Administrator
  • Market Research Analyst
  • Merchandising Coordinator
  • Product Planner
  • Marketing Specialist
  • Customer Service Representative
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Operations Manager
  • Retail Manager
Professional Sales
  • Account Executive
  • Entrepreneur
  • Manufacturer's Sales Representative
  • Media Planner, Buyer
  • Property, Real Estate, and Community Association Manager
  • Real Estate Sales Agent
  • Sales Manager
  • Sales Representative
  • Telemarketer
  • Trade Show Manager
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative
  • Advertising Sales Agent
  • Supervisor

Pathway Occupation
Sales & Service
  • Billing Clerk
  • Dispatcher
  • Office Manager
  • Parts Sales Representative
  • Statement Clerk
  • Customer Service Representative

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