Principles of Business and Marketing
Students discover the roles of business and marketing in the free enterprise system and the global economy. Students examine basic financial concepts of banking, insurance, credit, taxation, and investments to provide a strong background for making sound decisions as consumers, wage earners, and citizens. The real-world effects of technology, effective communication, and interpersonal skills is evident throughout the course. This course also supports career-development skills and explores career options. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Accounting (36 Weeks)
- Business Law (18 Weeks)
- Business Law (36 Weeks)
- Business Management (18 Weeks)
- Business Management (36 Weeks)
- Computer Information Systems (18 Weeks)
- Computer Information Systems (36 Weeks)
- Design, Multimedia, and Web Technologies (18 Weeks)
- Design, Multimedia, and Web Technologies (36 Weeks)
- Digital and Social Media Marketing (36 Weeks)
- Digital Applications (18 Weeks)
- Digital Applications (36 Weeks)
- Entrepreneurship (36 Weeks)
- Fashion Marketing (36 Weeks)
- IB Business Management (36 Weeks)
- IB Digital Society I (36 Weeks)
- Introduction to Fashion Careers (18 Weeks)
- Introduction to Fashion Careers (36 Weeks)
- Legal Administration (18 Weeks)
- Legal Administration (36 Weeks)
- Lodging Management (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Marketing Management (36 Weeks)
- Medical Administration (18 Weeks)
- Medical Administration (36 Weeks)
- Office Administration (18 Weeks)
- Office Administration (36 Weeks)
- Office Specialist III-Preparation (36 Weeks)
- Office Specialist II-Preparation (36 Weeks)
- Office Specialist I-Preparation (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Real Estate (36 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Strategic Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
- Travel, Tourism, and Destination Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
Career Clusters
| Pathway | Occupation |
|---|---|
| A/V Technology & Film |
|
| Pathway | Occupation |
|---|---|
| Administrative Support |
|
| Business Information Management |
|
| General Management |
|
| Human Resources Management |
|
| Operations Management |
|
| Pathway | Occupation |
|---|---|
| Lodging |
|
| Recreation, Amusements & Attractions |
|
| Restaurants & Food/Beverage Services |
|
| Travel & Tourism |
|
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Marketing Research |
|
| Merchandising |
|
| Professional Sales |
|
| Pathway | Occupation |
|---|---|
| Health, Safety, & Environmental Management |
|
| Sales & Service |
|
