Digital and Social Media Marketing

SCED Code: 12162
Suggested Grade Level: 9, 10, 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No

This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans, as well as careers in digital and social media marketing. This course reinforces mathematics, science, English, and history and social science Standards of Learning. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Career Clusters

Pathway Occupation
Marketing Communications
  • Art Director
  • Copy Writer
  • Marketing Managers
  • Multimedia Artist, Animator
  • Public Relations Managers
  • Web Developer
Marketing Management
  • Brand Manager
  • Entrepreneur
  • General and Operations Managers
  • Internet Entrepreneur
  • Marketing Managers
Marketing Research
  • Database Administrator
  • Market Research Analysts and Marketing Specialists
  • Product Planner
  • Account Executive/Account Manager
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager
Professional Sales
  • Account Executive/Account Manager
  • Manufacturer's Sales Representative
  • Sales Managers
  • Sales Representative
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative

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