Digital and Social Media Marketing

SCED Code: 12162
Suggested Grade Level: 9, 10, 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No

This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans, as well as careers in digital and social media marketing. This course reinforces mathematics, science, English, and history and social science Standards of Learning. Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Marketing Communications
  • Art Director
  • Copy Writer
  • Marketing Manager
  • Multimedia Artist, Animator
  • Public Relations Manager
  • Web Developer
Marketing Management
  • Brand Manager
  • Entrepreneur
  • General Manager
  • Internet Entrepreneur
  • Marketing Manager
Marketing Research
  • Database Administrator
  • Market Research Analyst
  • Product Planner
  • Account Executive
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager
Professional Sales
  • Account Executive
  • Manufacturer's Sales Representative
  • Sales Manager
  • Salesperson
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative

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