Title: Translate technical jargon into commonly understood language.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Translating technical jargon includes

- understanding the meaning of specialized vocabulary (i.e., industry jargon)
- analyzing the audience
- expressing technical terms and concepts in everyday language.

Process/Skill Questions:

- Why is audience analysis important in communication?
- How can fabric care be explained to the customer?
- What resources are available to help you learn fashion marketing vocabulary?
- How can technical jargon be a barrier to communication?