Title: Explain the stages of fashion cycles and their effects on fashion marketing.
Course: Fashion Marketing (12153-I) > Section: Exploring the Function of Trends

Explanation should include

- stages of the fashion cycle
  - introduction
  - rise
  - peak
  - decline
  - obsolescence

- effects of these cycles
  - pricing
  - promotion
  - target markets
  - product modification

- effects of trends.

Process/Skill Questions:

- What are the stages of the fashion cycle?
- How do consumer behaviors react to the fashion cycle?
- How does the fashion industry react to the fashion cycle?
- What causes a style to move from one phase to another in the cycle?
- How does the economy affect trends in fashion?
- Why do some styles emerge from obsolescence and enter the fashion cycle anew?