Title: Demonstrate customer-service techniques.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Demonstration should reflect the reasons that customer service is important, such as

- establishing customer relationships
- creating referrals
- keeping loyal customers
- increasing customer satisfaction
- enhancing customer experience
- decreasing shrinkage
- increasing sales.

Demonstration should include

- using appropriate greetings for various professional situations
- exhibiting politeness, willingness to listen, and consistency of service
- going beyond customer expectations
- treating the customer as you would want to be treated
- keeping in mind the value of a customer's positive memories.

Process/Skill Questions:

- Why are professional communication skills essential for quality customer service?
- What is the cost of losing a customer?
- How can a company measure customer satisfaction?
- How can a salesperson show a customer that he/she is listening?