Title: Differentiate between marketing and merchandising.
Course: Fashion Marketing (12153-I) > Section: Understanding Economic and Marketing Concepts

Differentiation should include a definition of marketing and merchandising and should emphasize the fact that merchandising is the part of marketing that deals with retailing.

Process/Skill Questions:

- Why is it important to understand the difference between marketing and merchandising?
- What types of activities are performed in merchandising?
- Why is merchandising essential to the fashion industry?
- What is the merchandise acceptance curve?