Fashion Marketing, Advanced

SCED Code: 12153
Virginia Extended Description: II
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No

This advanced-level course prepares students for a career in the global fashion industry. Students gain deeper knowledge of the field and apply skills in marketing. Students explore sustainability, social responsibility, entrepreneurship, technology applications, buying, portfolio development, and careers. Academic skills related to the content are part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Performing Arts
  • Cinematographer
  • Costume Designer
  • Lighting Designer
  • Technical Director
  • Video, Film Editor
Visual Arts
  • Fashion Designer
  • Fashion Illustrator

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Managers
  • Art Director
  • Marketing Managers
  • Media Planner, Buyer
  • Public Relations Specialists
  • Sales Managers
Marketing Management
  • Brand Manager
  • Chief Executives
  • Entrepreneur
  • Marketing Managers
  • Retail Manager
Marketing Research
  • Brand Manager
  • Database Administrator
  • Market Research Analysts and Marketing Specialists
  • Product Planner
  • Account Executive/Account Manager
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager
Professional Sales
  • Account Executive/Account Manager
  • Investment Banker
  • Manufacturer's Sales Representative
  • Sales Managers
  • Sales Representative
  • Telemarketer

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