COURSE CODE: 8132

Marketing Management

SCED Code: 12166
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA

This course is designed for high school students who plan to attend college with a concentration in marketing, business, or management and/or who have plans to manage or own a business. Students will be exposed to all aspects of marketing and management, including branding, digital marketing, promotion, communication, and career opportunities in marketing. This course will prepare students for industry certifications (including the College Level Examination Program [CLEP] examination, which may lead to them earning college credit at many accredited colleges and universities across the country). Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Career Clusters

Pathway Occupation
Audio and Video Technology and Film
  • Producer
Journalism and Broadcasting
  • Program Director
  • Radio, TV Announcer
  • Radio, TV Reporter
Printing Technology
  • Production, Planning, Expediting Clerk
Visual Arts
  • Media Planner, Buyer

Pathway Occupation
Administrative Support
  • Customer Service Representative
  • Office Manager
  • Project Manager
  • Shipping and Receiving Clerk
Business Information Management
  • Customer Service Representative
  • Market Research Analyst
  • Marketing Manager
  • Office Manager
  • Operations Research Analyst
  • Project Manager
General Management
  • Administrative Services Manager
  • Business and Development Manager
  • Chief Executive Officer
  • Credit Manager
  • Customer Service Representative
  • Director
  • Entrepreneur
  • Facilities Manager
  • Franchisee
  • General Manager
  • Human Resources Manager
  • Meeting and Convention Planner
  • Office Manager
  • Operations Manager
  • Payroll Manager
  • Project Manager
  • Purchasing Manager
  • Sports and Entertainment Manager
Human Resources Management
  • Compensation and Benefits Manager
  • Human Resources Manager
  • Office Manager
  • Project Manager
  • Public Relations Manager
  • Training and Development Manager
Operations Management
  • Chief Operating Officer
  • Customer Service Representative
  • Customer Service Supervisor
  • Department Manager
  • Entrepreneur
  • Facilities Manager
  • General Manager
  • Marketing Manager
  • Master Scheduler
  • Payroll Manager
  • Procurement Specialist
  • Purchasing Manager
  • Sales Manager
  • Sales Representative
  • Shipping and Receiving Clerk
  • Sports and Entertainment Manager

Pathway Occupation
Marketing Communications
  • Advertising Account Executive
  • Advertising and Promotions Manager
  • Marketing Communication Manager
  • Marketing Manager
  • Media Planner, Buyer
  • Public Information Director
  • Public Relations Manager
  • Public Relations Specialist
  • Sales Manager
  • Trade Show Manager
Marketing Management
  • Advertising and Promotions Manager
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Franchisee
  • General Manager
  • Marketing Communication Manager
  • Marketing Manager
  • Media Planner, Buyer
  • Public Information Director
  • Public Relations Manager
  • Retail Manager
  • Shipping and Receiving Clerk
Marketing Research
  • Brand Manager
  • Market Research Analyst
  • Merchandising Coordinator
Merchandising
  • Account Executive
  • Customer Service Representative
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Operations Manager
  • Retail Manager
Professional Sales
  • Account Executive
  • Entrepreneur
  • Human Resources Manager
  • Manufacturer's Sales Representative
  • Property, Real Estate, and Community Association Manager
  • Sales Manager
  • Sales Representative
  • Telemarketer
  • Trade Show Manager
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative

Pathway Occupation
Health, Safety, and Environmental Management
  • Health, Safety, and Environment Manager
Sales and Service
  • Billing Clerk
  • Dispatcher
  • Office Manager
  • Parts Sales Representative
  • Statement Clerk
  • Customer Service Representative

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