Title: Describe the marketing functions.
Course: Principles of Business and Marketing (12051-36) > Section: Exploring the Core Concepts of Business and Marketing

Description may include the following functions:

- Marketing information management (gathering, storing, and analyzing information, including marketing research)
- Market planning (understanding the concepts and strategies used to develop and target to a select audience)
- Pricing (setting prices)
- Promotion (using a variety of communication methods to educate customers about a business and attract them to buy its products)
- Product service management (designing and developing goods and services)
- Distribution, or channel management (transporting products to customers)
- Selling (exchanging a product for an agreed-upon amount of money)
- Financing (budgeting for marketing activities, obtaining necessary funds for operations, and providing financial assistance to customers)