Travel, Tourism, and Destination Marketing

SCED Code: 16152
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No
Non-Traditional?: M

This course is designed to provide students with an in-depth look at travel, tourism, and destination marketing. Students learn about business management, communications strategies, and the importance of sales and marketing in the travel and tourism industry. Students gain an understanding of soft skills, career trends, and opportunities. They develop advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning, and market research. Academic skills related to the content are also a part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Download Cartridge File

Use this to download a zipped Common Cartridge file containing your course and resources. If your PC asks you to select an app to open the file, simply click away from the app selection window. You do not need to unzip or open the file.

You will import the file into your learning management system. For further instructions on importing your course, see the FAQ section of our website for step-by-step instructions.

Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
  • Bookkeeping, Accounting, or Auditing Clerk
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Managers
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Caterer
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter
Restaurants & Food/Beverage Services
  • Destination Manager
  • Facilities Manager
  • Food Service Manager
  • Host, Hostess
  • Meeting and Convention Planner
Travel & Tourism
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

Have Questions?

Whether it's about the site, curriculum, or services we provide, we want you to know we're here to help and answer any questions you might have. Reach out to our team!

Let's find what you're looking for