Title: (Optional) Create a press release and related media materials.
Course: Marketing (12164) > Section: Promoting Products and Services

Creation should include

- explaining the purpose of a press release as a tool to inform the media about products, services, and/or company news
- following professional journalistic principles
- providing answers to the who, what, why, when, where, and how questions.

Other media materials may include

- fact sheet
- backgrounder
- biographies
- photos
- quotes, as appropriate
- previous publicity
- media advisory
- pitch email.

Process/Skill Questions:

- What information should be included in a press release?
- Why are press releases usually written in inverted pyramid style?
- What are some situations where a company would want to use a press release?
- What accompanying materials should go out with a press release?
- When is an in which occasion a press release would be used as a proactive marketing tool? As a reactionary marketing tool?