Title: Examine the concept of the promotional mix.
Course: Marketing (12164) > Section: Promoting Products and Services

Examination should emphasize that the promotional mix persuades potential customers to purchase products/services. The promotional mix should include

- advertising
- sales promotion
- direct marketing (e.g., direct mail, telemarketing)
- e-marketing (e.g., social media, email, phone apps)
- publicity/public relations
- personal selling.

Process/Skill Questions:

- How can a business use its promotional mix to brand itself?
- How would the promotional mix of a small, locally owned company differ from that of a large national chain?
- How can a business formulate an effective promotional strategy within a budget?
- What are some examples of sales promotions?
- What types of promotion are the most beneficial in a business-to-business setting?
- How have advancements in technology changed how businesses use the promotional mix?