Title: (Optional) Explain the differences between pricing a good and pricing a service.
Course: Marketing (12164) > Section: Pricing Products and Services

Explanation should include the following differences:

- Pricing goods should take into account manufacturing, shipping, packaging, and storage costs.
- Pricing services should take into account labor, related product costs, and related equipment costs.

Process/Skill Questions:

- What costs are unique to pricing goods?
- What costs are unique to pricing services?
- What costs can be common to both?