Title: Identify components of ads.
Course: Marketing (12164) > Section: Promoting Products and Services

Identification should include

- headline and tagline
- message (e.g., copy)
- artwork (e.g., illustration, product presentation)
- signature (e.g., logo)
- buying information
- slogan
- call to action
- tracking conversions (digital).

Process/Skill Questions:

- What is the purpose of a slogan, and why is it important?
- How can the use of color increase the success of a print ad?
- How might the components of a print advertisement change based on the media used?
- What are the characteristics of an effective headline?
- Why is it important to avoid having too many words in a print ad?
- Why is it important for companies to include branding on their ads?
- How does the target market influence the style and tone of the ad’s copy and illustrations?
- How can the right visuals and graphics help increase the success of an ad campaign?
- How can brands make the most of time, space, and budget constraints when planning their advertisements?
- How can advertisements help companies reinforce their branding?