Title: Explain the use of national and private brand names in marketing.
Course: Marketing (12164) > Section: Developing Product/Service Planning Skills

Explanation should include the following:

- A national brand is the branded product of a manufacturer and is used to attract customers.
- A private brand is the branded product of wholesalers and retailers and is used to boost profit and build customer loyalty.

Process/Skill Questions:

- What is a sub-brand? What is a family of brands?
- What is the difference between a private distributor brand and a generic brand? What is an example of each?
- How can a store brand boost customer loyalty?
- In what creative ways can a store brand compete in the marketplace with national brands?