Title: Explain the functions involved in marketing goods and services.
Course: Marketing (12164) > Section: Examining Marketing and Business

Explanation should include the importance of each of the following to business success:

- Selling
- Marketing information management
- Market planning
- Pricing
- Promotion
- Product/service management
- Distribution (channel management)

Process/Skill Questions:

- What does each function of marketing involve? How does each function affect a business?
- What are the similarities and differences between marketing goods and marketing services?
- Which of the functions focus on the consumer?
- What might happen if a company neglected one of the functions?
- How is the price of products affected by the other marketing functions?