Title: Describe the steps for posting an electronic résumé.
Course: Marketing (12164)

Description should include various methods for posting a résumé, including through a website and through e-mail, such as

- submitting entire résumé through an online form
- uploading a résumé file to a website
- submitting sections of the résumé in an online application form's text fields
- including a cover letter
- attaching the résumé to an email message and considering file formats (e.g., MS Word, PDF, HTML)
- copying and pasting the résumé into an email message.

Description also includes the use of keywords specific to the job opening that will increase the likelihood that a résumé will be attractive to electronic filters.

Process/Skill Questions:

- Why would a human resource department require an electronic response?
- What are some challenges in responding to a job opening electronically?
- What makes a résumé optimized for online posting and submission?
- When would an electronic format be appropriate?
- How does the format of an electronic résumé differ from that of a traditional résumé?
- What are keyword matches and why are they vital when submitting a résumé in response to a job posting or job description?
- What is effect of applicant tracking software (ATS) and searchable databases on electronic résumé posting?
- What are some methods for identifying the most effective keywords to include in an electronic résumé?
- What are the advantages and disadvantages of linking your résumé to social media sites (e.g., LinkedIn, Twitter)?
- What is the appropriate method for following up an electronic résumé submittal?