Title: Explain the concept of visual merchandising.
Course: Marketing (12164) > Section: Promoting Products and Services

Explanation should include the following concepts:

- Visual merchandising encompasses all elements that merchandisers use to project an image to customers.
- Visual merchandising promotes interest in merchandise or services, encourages purchasing, and reinforces customer satisfaction.
- Visual merchandising can be done in brick-and-mortar stores or online.

Process/Skill Questions:

- How do visual elements promote interest, encourage purchasing, and reinforce customer satisfaction?
- How does visual merchandising reflect a business’s image?
- What memorable visual displays have you seen at stores?
- How do texture, proportion, balance, and harmony play a role in visual merchandising?
- What visual elements are the first things that people notice in displays?
- What are the consequences of visual merchandising that lacks focus or consistency?
- Besides just window displays, what other visual things can businesses do to encourage them to buy?
- How can companies implement visual merchandising concepts on their online shopping platforms?