Title: Determine the most effective channels to position the selected product/service.
Course: Marketing (12164) > Section: Understanding Product/Service Positioning

Determination should include the benefits of each of the following:

- Brick-and-mortar
- Multi-level marketing (MLM)
- Pop-up/mobile
- Websites and apps
- Social media
- Door-to-door
- Mail-order
- Catalog and direct mail
- Telemarketing (including television home shopping networks)
- Kiosks
- Vending machines
- Trade promotion
- Clienteling

Process/Skill Questions:

- What factors should influence the choice of retail outlet?
- What advantages can brick-and-mortar stores have over the Internet in terms of positioning?
- What types of products are appropriate for kiosks? For door-to-door sales? Why?
- What is a pop-up, and why is this a used as a retail option?
- Why do some online stores add brick-and-mortar locations?
- Why is it important to monitor and analyze position channels?