Sports and Entertainment Marketing
This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
Use this to download a zipped Common Cartridge file containing your course and resources. If your PC asks you to select an app to open the file, simply click away from the app selection window. You do not need to unzip or open the file.
You will import the file into your learning management system. For further instructions on importing your course, see the FAQ section of our website for step-by-step instructions.
Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Digital and Social Media Marketing (36 Weeks)
- Entrepreneurship (36 Weeks)
- Entrepreneurship, Advanced (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Marketing Management (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Opportunities in Global Trade, Advanced (36 Weeks)
- Principles of Business and Marketing (18 Weeks)
- Principles of Business and Marketing (36 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Strategic Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations and Profit Examination
- College and Career Readiness Assessment (CCRA+)
- Customer Service and Sales Certification Assessment
- National Career Readiness Certificate Assessment
- Recreation, Amusements, and Attractions Assessment
- Workplace Readiness Skills for the Commonwealth Examination
Career Clusters
| Pathway | Occupation |
|---|---|
| Lodging |
|
| Recreation, Amusements & Attractions |
|
| Restaurants & Food/Beverage Services |
|
| Travel & Tourism |
|
