Sports and Entertainment Marketing

SCED Code: 12163
Virginia Extended Description: I
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Managers
  • Reservationist
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter
Restaurants & Food/Beverage Services
  • Destination Manager
  • Entrepreneur
  • Facilities Manager
  • Food Service Manager
  • Franchisee
  • Host, Hostess
  • Meeting and Convention Planner
Travel & Tourism
  • Director of Convention and Visitors Bureau
  • Director of Tourism Development
  • Human Resources Manager
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

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