Identification should include
- audience profile
- a marketing plan that reaches all generations (e.g., print, digital, out-of-home, social media)
- knowledge of the competitors’ resources.
Process/Skill Questions:
- Why is it important to know all audiences for sales with all generations?
- What types of media attract baby boomers? Why?
- What effect can word-of-mouth advertising have on a business?
- What are some ways referral systems can increase profits?
- What purpose can newsletters serve in a sales strategy?