Identification should include sociological and technological hazards, such as the following:
- Crime
- Civil disorder
- Terrorism
- Structural collapses
- Fire
- Hazardous materials
- Air safety
- Cruise safety
- Road conditions
- Rail conditions
- Food contamination
- Mass cancellations
- Economic downturn
Process/Skill Questions:
- Why is it important to anticipate threats?
- What is the best way to prepare for hazards that can threaten the implementation of a marketing plan?
- How have threats affected marketing plans in recent years? What can be learned from this?