Development should include
- identifying the goals of the promotion
- determining the promotional mix
- establishing an evaluation component for specific products or services.
Process/Skill Questions:
- What is the importance of creating a diversified promotional plan?
- What would be included in a promotional plan for a specific travel and tourism venue?
- What methods are used to evaluate promotional plans?
- What are the advantages and disadvantages of using publicity as part of a promotional plan?
- What can companies do to minimize the effect of negative publicity on future sales?
- What are some strategies for marketing travel and tourism destinations?