Composition should reflect the market research purpose statement and related research objectives and include supporting data for each point.
Process/Skill Questions:
- How should marketing research recommendations be composed and presented within a community, to local/regional governments, and to other sectors involved?
- Why is it essential for the recommendations to support the research purpose statement?
- What types of supporting data are necessary when presenting recommendations?
- How would graphs, charts, and other visual aids support research recommendations?
- How are market research recommendations used to support improved business decisions?