Small Business Marketing
This course provides students with a comprehensive understanding of small business marketing and management within the dynamic and competitive retail industry. This course focuses on concepts and practical applications of retail operations, including buying, selling, human resource management, business operations, product/service management, merchandising, promotion, and customer service. Students will be equipped with the knowledge and skills necessary to effectively manage and optimize retail operations, drive sales, enhance customer satisfaction, and improve overall business performance. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
Industry Credentials (Only apply to 36-week courses)
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations and Profit Examination
- College and Career Readiness Assessment (CCRA+)
- Customer Service and Sales Certification Assessment
- National Career Readiness Certificate (NCRC)
- Workplace Readiness Skills for the Commonwealth Examination
Virginia’s High Demand Occupations and Apprenticeable Occupations
Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected. The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth. See also the Virginia 2024 High Demand Occupations Dashboard.
Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry).
| SOC Code | Occupation Description | Apprenticeable Occupation |
|---|---|---|
| 271024 | Graphic Designers | No |
| 271025 | Interior Designers | No |
| 271029 | Designers, All Other | No |
| 111021 | General and Operations Managers | No |
| 113013 | Facilities Managers | No |
| 113121 | Human Resources Managers | No |
| 113051 | Industrial Production Managers | No |
| 112022 | Sales Managers | No |
| 113061 | Purchasing Managers | No |
| 113131 | Training and Development Managers | No |
| 119081 | Lodging Managers | No |
| 119051 | Food Service Managers | No |
| 131121 | Meeting, Convention, and Event Planners | No |
| 112021 | Marketing Managers | No |
| 273031 | Public Relations Specialists | No |
| 131131 | Fundraisers | No |
| 112032 | Public Relations Managers | No |
| 119141 | Property, Real Estate, and Community Association Managers | No |
| 271026 | Merchandise Displayers and Window Trimmers | No |
| 434051 | Customer Service Representatives | No |
| 414011 | Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | No |
| 413091 | Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | No |
| 414012 | Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | No |
| 419021 | Real Estate Brokers | No |
| 413011 | Advertising Sales Agents | No |
| 419011 | Demonstrators and Product Promoters | No |
| 419031 | Sales Engineers | No |
| 413041 | Travel Agents | No |
Career Clusters
| Pathway | Occupation |
|---|---|
| Visual Arts |
|
| Pathway | Occupation |
|---|---|
| General Management |
|
| Human Resources Management |
|
| Pathway | Occupation |
|---|---|
| Lodging |
|
| Recreation, Amusements & Attractions |
|
| Pathway | Occupation |
|---|---|
| Consumer Services |
|
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Merchandising |
|
| Professional Sales |
|
