Small Business Marketing

This course provides students with a comprehensive understanding of small business marketing and management within the dynamic and competitive retail industry. This course focuses on concepts and practical applications of retail operations, including buying, selling, human resource management, business operations, product/service management, merchandising, promotion, and customer service. Students will be equipped with the knowledge and skills necessary to effectively manage and optimize retail operations, drive sales, enhance customer satisfaction, and improve overall business performance. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.