Title: Describe the measures used in protecting a retail business.
Course: Small Business Marketing (12161) > Section: Planning Retail Store Operations

Description should include

- loss prevention (e.g., internal and external theft, paperwork errors)
- physical liability
- cybersecurity
- definitions of
  - shrinkage
  - inventory control
  - fraud
  - organized retail crime (ORC)
  - electronic article surveillance (EAS).

Process/Skill Questions:

- What are some methods for maintaining workplace safety to prevent associate and customer injuries while maintaining aesthetics?
- What types of risks do retail businesses commonly face?
- What security measures can be taken to prevent shoplifting? Employee theft?
- How can employee training help prevent security and safety issues?
- What types of cyber threats can retail businesses face?
- What steps should be taken to protect customer data during online and in-store transactions?
- How do cybersecurity measures help build trust with customers and protect a business’s reputation?