Title: Explain the need for marketing data.
Course: Small Business Marketing (12161) > Section: Examining Marketing Information Management

Explanation should include the use of marketing data to

- identify the target audience (demographics)
- develop marketing campaigns
- make data-driven decisions
- improve customer service.

Process/Skill Questions:

- What is data-driven marketing?
- What tools or methods can be used to analyze customer buying behavior?
- How can using marketing data improve both customer satisfaction and business profits in a retail setting?
- What types of marketing data do retail businesses collect, and how do they collect it?