Title: Identify trends in retail operations.
Course: Small Business Marketing (12161) > Section: Understanding Retail Operations

Identification may include

- artificial intelligence (AI) and machine learning integration
- social commerce and live shopping
- omnichannel retailing
- sustainability and ethical practices
- enhanced customer experience
- data privacy and security
- geofencing marketing
- point of sale (POS).

Identification should note the dynamic nature of the retail industry as it adapts to new technologies and consumer expectations.

Process/Skill Questions:

- How is AI changing the way retailers manage inventory and recommend products?
- How does social commerce differ from traditional online shopping?
- How are retailers using geofencing marketing to target customers?
- How do recent iterations of POS systems enhance the customer experience?
- What strategies can be used to enhance supply chain transparency and efficiency?
- How can retailers ensure their sustainability efforts align with customer values?
- How can AI improve personalization and enhance customer engagement?
- What are the best practices for integrating digital and physical retail experiences?
- How can a retail business respond to changing market conditions to stay competitive in the marketplace?