Title: Interpret the effects of pricing strategies in a retail business.
Course: Small Business Marketing (12161) > Section: Pricing Products and Services

Interpretation should include

- seasonal pricing
- competition pricing
- bundle pricing
- psychological pricing
- product line pricing
- cost plus/cost pricing
- based/value cost pricing.

Process/Skill Questions:

- How are pricing strategies effectively implemented?
- What is the relationship between pricing strategies and customer buying behavior?
- What role does market segmentation play in interpreting the success of pricing strategies?
- How can sales data be interpreted to determine whether psychological pricing strategies are effective in increasing revenue?
- How can psychological pricing increase demand and enhance value for a customer?
- How can a business compare current products/services to a competitor to evaluate customer value?
- How does bundle pricing encourage customers to spend more? Why is this strategy effective? Which type of business uses bundle pricing?