Title: Describe the components of a merchandise plan.
Course: Small Business Marketing (12161) > Section: Exploring Buying and Merchandising

Description should include

- product
- price (i.e., perceived value, overhead, cost per unit, profit, markup, markdown, breakeven point, ROI)
- range (i.e., product items, product lines, product width/breadth, product depth)
- assortment
- space (i.e., store layout, planogram, page layout, above the fold, e-commerce).

Process/Skill Questions:

- How do you decide which product categories to include in a merchandise mix?
- How does visual merchandising support the overall merchandise plan?
- How is the price range determined for different product lines?
- How is the mix of products determined to meet customer preferences?
- What sales data can help determine which products get prime display space?
- What is a planogram?