Title: Explain the use of financial information.
Course: Small Business Marketing (12161) > Section: Explaining the Role of Finance in Business

Explanation should include defining financial information (refers to data related to financial transactions and performance).

Explanation should include

- information about the operations
- economic outlook
- cash flow of the business or SBE.

Explanation should include

- decision-making
- budgeting and planning
- performance tracking
  - revenue growth
  - gross margin
  - return on investment (ROI)
- cash-flow management
- risk management
- customer and market insights.

Process/Skill Questions:

- Why is it essential to read, understand, and analyze financial information to effectively run a business or SBE?
- How does understanding financial information and responsible financial decisions affect business operations?
- How does fiscal responsibility affect business decisions?
- How are financial records kept and used within a business?
- Why is financial record-keeping important?
- What types of technology can be used for financial information management?