Title: Identify visual merchandising techniques.
Course: Small Business Marketing (12161) > Section: Selling and Promoting Products and Services

Identification should include

- cross-merchandising
- interactive displays
- color psychology
- eye-level arrangement
- window displays
- props
- seasonal displays
- storytelling
- lighting
- grouping
- focal points
- signage
- refreshing displays frequently.

Process/Skill Questions:

- How can color, lighting, and layout influence a customer’s shopping experience?
- How do product placement and signage contribute to visual merchandising?
- How do visual merchandising displays add value to products?