Title: Identify types of store locations.
Course: Small Business Marketing (12161) > Section: Planning Retail Store Operations

Identification may include

- brick and mortar
  - central business districts
  - shopping centers
  - strip malls
  - pop-up
  - freestanding
- e-commerce
  - online marketplace
  - individual website
- omnichannel (business strategy aimed to provide seamless high-quality customer experience within and between channels).

Process/Skill Questions:

- What criteria are used when selecting locations for physical stores?
- What role does competition play in selecting a store location?
- What are the essential decisions when starting an e-commerce store?
- What is the difference between omnichannel and multichannel?
- What are the benefits of omnichannel over single channel approach?