Title: Identify KPIs used to evaluate effectiveness of pricing decisions.
Course: Small Business Marketing (12161) > Section: Pricing Products and Services

Identification may include, but is not limited to,

- COGS
- ROI
- gross profit margin
- sales per square foot
- sales by product category
- sales cycle length
- sell-through rate
- average customer spend.

Process/Skill Questions:

- What KPIs can be used to evaluate the effectiveness of pricing decisions?
- Which KPIs best reflect the effect of pricing on profitability?
- How can profit margin be used as a KPI to assess pricing decisions?
- What two factors determine the gross profit margin?