Title: Describe customer behavior analysis.
Course: Small Business Marketing (12161) > Section: Examining Marketing Information Management

Description should include how customer behavior analysis is used to

- create customer profiles
- identify targeted market
- develop marketing campaigns

to reach goals such as

- customer acquisition
- customer retention
- customer growth.

Process/Skill Questions:

- How does customer behavior drive business decisions?
- How does a business identify its target market and meet their needs?
- What insights from customer behavior can be used to develop marketing strategies and campaigns?
- How do buying behaviors and attitudes vary among the different target market segments?
- How do pricing strategies and loyalty programs affect the success of customer acquisition efforts?
- How is product development impacted by customer behavior?