Title: Explain merchandise assortment.
Course: Small Business Marketing (12161) > Section: Understanding Product/Service Management

Explanation should include depth (number of items within each product line) and breadth (number of different product lines) of merchandise.

Process/Skill Questions:

- Why are width, length, depth, and consistency of the product line important?
- What is the difference between breadth and depth in a merchandise assortment?
- What types of business have a depth of merchandise as their business plan?
- How does a well-planned merchandise assortment contribute to customer satisfaction and sales?