Title: Small Business Marketing (12161)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Understanding Retail Operations
  Describe the origins of retail operations.
  Identify trends in retail operations.
  Describe common business entities.
  Categorize retailers as product- or service-based.
  Explain the importance of the customer experience.
  Research careers in retail operations.
  Identify ethical and unethical business practices.
Exploring the Economics of Retail Operations
  Explain the economic function of retailing in local, state, national, and global economies.
  Explain how government regulations shape retail operations.
  Explain the effect of the business cycle on the retail environment.
  Identify economic trends that affect the retail environment.
Explaining the Role of Finance in Business
  Explain the significance of finance and how it can determine the ultimate success of a business or school-based enterprise (SBE).
  Describe fiscal management.
  Explain the use of financial information.
  Explain the purpose of income/profit and loss statements, cash-flow statements, balance sheets, and startup costs.
  Describe the purpose of a financial model (pro forma).
  (Optional) Explain the economics of one unit (EOU).
  Identify tax-related responsibilities.
Describing the Nature of Budgets
  Explain the importance of budgets for businesses.
  Identify the components of a budget.
  Create a budget.
Examining Marketing Information Management
  Identify the role of marketing information.
  Explain the need for marketing data.
  Explain how market trends are monitored.
  Identify data monitored for marketing decision-making.
  Describe customer behavior analysis.
Exploring Business Model Canvas
  Identify the components of the business model canvas.
  Demonstrate value proposition design.
  Identify venture opportunities in the school or community.
Planning Retail Store Operations
  Identify primary business operations.
  Identify types of store locations.
  Identify the staffing needs of the business.
  Develop job descriptions.
  (Optional) Write work instructions.
  Describe the nature of human resources management.
  Describe the measures used in protecting a retail business.
Exploring Buying and Merchandising
  Identify key components of strategic planning and buying in retail.
  Describe the components of a merchandise plan.
  Identify parts of a purchase order (PO).
  Explain the process of receiving and handling stock.
Understanding Product/Service Management
  Identify the types of vendors.
  Explain how vendors are chosen.
  Explain merchandise assortment.
  Identify the types of inventory control.
  Identify methods for maintaining and tracking inventory levels.
  Determine inventory turnover.
  Explain product life cycle.
  Identify the importance of planning for merchandise reductions.
Selling and Promoting Products and Services
  Demonstrate sale of a product or service.
  Explain the importance of customer traffic.
  Explain the process for documenting and tracking sales and returns and exchanges.
  Examine the concept of the promotional mix.
  Determine the promotional mix for an existing product or service.
  Identify visual merchandising techniques.
  Identify key performance indicators (KPIs).
Pricing Products and Services
  Explain the importance of pricing strategy.
  Analyze marketing factors and their relationship to pricing goals.
  Interpret the effects of pricing strategies in a retail business.
  Explain the factors that affect pricing.
  Identify KPIs used to evaluate effectiveness of pricing decisions.
Demonstrating Customer Service Skills
  Explain the importance of quality customer service.
  Demonstrate the handling of a difficult situation in the retail environment.
  Explain the role of technology in retail operations and the customer experience.
ADDITIONAL COURSE INFORMATION
  8123_Student Competency Record_Copyright 2025.xlsx
  Printable Version with Standards Correlations
  Acknowledgments and Copyright Information