Title: Explain the importance of customer traffic.
Course: Small Business Marketing (12161) > Section: Selling and Promoting Products and Services

Explanation should include defining retail conversion rate as the percentage of visitors to a retail business who make a purchase.

Process/Skill Questions:

- Why is monitoring customer traffic important for a business’s success?
- What methods can a business use to track or measure customer traffic?
- How can a business use customer traffic data to improve its operations?