Title: Identify data monitored for marketing decision-making.
Course: Small Business Marketing (12161) > Section: Examining Marketing Information Management

Identification should include feedback from

- social media engagement
- traffic counters
- online analytics (e.g., SEO)
- competition
- purchases
- return rate.

Process/Skill Questions:

- What decision-making data points can be relied upon when making informed marketing decisions?
- What data is monitored for marketing decision-making?
- How does tracking customer buying behavior help businesses decide what products to promote or discontinue?
- What marketing information should a business monitor to respond to its competition effectively?