Definition should include the following terms as they relate to marketing information:
- Market segmentation
- Demographics
- Psychographic
- Geographic
- Behavioral.
Process/Skill Questions:
- How do companies use marketing research to remain competitive in a global environment?
- How is marketing information useful to a start-up company?
- How does marketing research influence each of the marketing functions?
- How does one develop a marketing information system?
- How is marketing information system used to create customer insights?