Description should include
- how companies adapt to change in the marketplace
- how companies implement and communicate change, such as
- changes in leadership and organization, including downsizing
- changes in name, brand, and/or image
- changes in product development such as new product lines and existing product modification
- changes in facility location.
Process/Skill Questions:
- What are examples of changes in the marketplace to which a company might have to adapt?
- Why might a company decide to change its name?
- What are some recent examples of companies implementing changes to established brands?
- What are some reasons a company might decide to relocate to a different facility?
- How can changes made in an organization potentially affect the customer in a positive way and in a negative way?