Cybersecurity in Marketing, Advanced
Cybersecurity in Marketing, Advanced, builds on fundamentals of cybersecurity learned in the prerequisite course, and how marketing functions are at risk of and impacted by cyberthreats and vulnerabilities. Students will investigate cybersecurity concerns pertaining to marketing strategies and trends in promotion, engagement of customers, privacy, ethics, customer service, brand building, and sales in a digital environment. Content includes examining marketing data, protective measures associated with securing data, and incident response plans.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
Industry Credentials (Only apply to 36-week courses)
Career Clusters
| Pathway | Occupation |
|---|---|
| Performing Arts |
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| Visual Arts |
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| Pathway | Occupation |
|---|---|
| Lodging |
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| Recreation, Amusements & Attractions |
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| Restaurants & Food/Beverage Services |
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| Travel & Tourism |
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| Pathway | Occupation |
|---|---|
| Marketing Communications |
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| Marketing Management |
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| Marketing Research |
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| Merchandising |
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| Professional Sales |
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