Cybersecurity in Marketing, Advanced

SCED Code: 12167
Virginia Extended Description: II
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
OSHA Compliance Required?: No
Non-Traditional?: F

Cybersecurity in Marketing, Advanced, builds on fundamentals of cybersecurity learned in the prerequisite course, and how marketing functions are at risk of and impacted by cyberthreats and vulnerabilities. Students will investigate cybersecurity concerns pertaining to marketing strategies and trends in promotion, engagement of customers, privacy, ethics, customer service, brand building, and sales in a digital environment. Content includes examining marketing data, protective measures associated with securing data, and incident response plans. 

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Performing Arts
  • Cinematographer
  • Costume Designer
  • Lighting Designer
  • Technical Director
  • Video, Film Editor
Visual Arts
  • Commercial Photographer
  • Fashion Designer
  • Fashion Illustrator
  • Graphic Designer
  • Illustrator
  • Media Planner, Buyer
  • Textile Designer

Pathway Occupation
  • Chief Engineer
  • Front Office Manager
  • Lodging Manager
  • Marketing Managers
  • Bookkeeping, Accounting, or Auditing Clerk
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting and Convention Planner
  • Sports Promoter
  • Retail Manager
Restaurants & Food/Beverage Services
  • Destination Manager
  • Entrepreneur
  • Facilities Manager
  • Franchisee
Travel & Tourism
  • Director of Convention and Visitors Bureau
  • Director of Tourism Development
  • Meeting and Convention Planner
  • Travel Agent

Pathway Occupation
Marketing Communications
  • Advertising Account Executive
  • Advertising and Promotions Managers
  • Art Director
  • International Merchandising Manager
  • Marketing Communication Manager
  • Marketing Managers
  • Web Developer
  • Digital Marketing Strategist
  • Public Relations Managers
  • Social Media Specialist/Analyst
  • Social Media Marketing Manager
Marketing Management
  • Advertising and Promotions Managers
  • Chief Executives
  • Entrepreneur
  • Franchisee
  • General and Operations Managers
  • Public Relations Managers
  • Marketing Managers
  • Security Analyst
Marketing Research
  • Database Administrator
  • Market Research Analysts and Marketing Specialists
  • Merchandise Manager
  • Operations Manager
  • Account Executive/Account Manager
  • Retail Manager
Professional Sales
  • Account Executive/Account Manager
  • Entrepreneur
  • Property, Real Estate, and Community Association Manager

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