Cybersecurity in Marketing, Advanced

SCED Code: 12167
Virginia Extended Description: II
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
OSHA Compliance Required?: No
Non-Traditional?: F

Cybersecurity in Marketing, Advanced, builds on fundamentals of cybersecurity learned in the prerequisite course, and how marketing functions are at risk of and impacted by cyberthreats and vulnerabilities. Students will investigate cybersecurity concerns pertaining to marketing strategies and trends in promotion, engagement of customers, privacy, ethics, customer service, brand building, and sales in a digital environment. Content includes examining marketing data, protective measures associated with securing data, and incident response plans. 

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Performing Arts
  • Lighting Technicians
Visual Arts
  • Fashion Designers
  • Graphic Designers
  • Textile Bleaching and Dyeing Machine Operators and Tenders

Pathway Occupation
  • Lodging Managers
  • Marketing Managers
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting, Convention, and Event Planners
  • Retail Salespersons
Restaurants & Food/Beverage Services
  • Facilities Managers
Travel & Tourism
  • Meeting, Convention, and Event Planners
  • Travel Agents

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Managers
  • Art Directors
  • Marketing Managers
  • Web Developers
  • Public Relations Managers
Marketing Management
  • Advertising and Promotions Managers
  • Chief Executives
  • General and Operations Managers
  • Public Relations Managers
  • Marketing Managers
Marketing Research
  • Database Administrators
  • Market Research Analysts and Marketing Specialists
  • Retail Salespersons
Professional Sales
  • Property, Real Estate, and Community Association Managers

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