Sports and Entertainment Management

SCED Code: 12163
Virginia Extended Description: II
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No

Students will build on prior knowledge of sports and entertainment marketing. This course focuses on the principles of management and planning supported by research and by financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Managers
  • Reservationist
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter
Restaurants & Food/Beverage Services
  • Destination Manager
  • Entrepreneur
  • Facilities Manager
  • Food Service Manager
  • Franchisee
  • Host, Hostess
  • Meeting and Convention Planner
Travel & Tourism
  • Director of Convention and Visitors Bureau
  • Director of Tourism Development
  • Human Resources Manager
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

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