Development should include identifying a problem and completing the steps of market research.
Teacher Resource: Sports and Entertainment Marketing Operations Research, DECA Competitive Events
Process/Skill Questions:
- Who is involved in developing a market research project?
- How does a sports, entertainment, or event business identify the populations it wishes to survey?
- What is the purpose of a research hypothesis?
- What are some examples of problems that businesses may need to solve in their product development department?