Advertising Design II

SCED Code: 05163
Virginia Extended Description: II
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Hours: 280
Credits: 2
Prerequisite: Advertising Design I
OSHA Compliance Required?: No

Students will build on the theoretical principles and practical skills gained in Advertising Design I and explore advanced applications. Elements include creating advertising campaigns and client branding, learning how to have positive client interactions, developing project management skills, and preparing for employability in the advertising design industry. In addition, students will assemble a portfolio and explore careers in advertising design. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students’ career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Journalism & Broadcasting
  • Art Directors
  • Broadcast Technicians
  • Editors
  • News Analysts, Reporters, and Journalists
Visual Arts
  • Photographers
  • Fashion Designers
  • Fine Artists, Including Painters, Sculptors, and Illustrators
  • Interior Designers

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