Title: Define risk as it pertains to marketing.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Definition should state that risk is the likelihood that a vulnerability will occur and that a loss occurs when that vulnerability is exploited.

Provide examples of risks in the marketing world.

Process/Skill Questions:

- How are marketing plans vulnerable to cybersecurity concerns?
- Who are marketing cyber stakeholders for an organization?
- What aspects of daily marketing plans are motivated by cybersecurity concerns?