Definition should state that information assurance is the process that involves
- protecting marketing information systems
- managing the risks to systems by protecting user data through measures of
- confidentiality
- integrity
- availability
- authenticity
- nonrepudiation.
Process/Skill Questions:
- What is the definition of marketing information?
- Who is impacted by an organizational commitment to data integrity and assurance?
- How does the assurance of information influence routine marketing practices?