Title: Describe the marketing effect of cyberattacks on various organizations.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Description should include the following concepts:

- Organizational leadership
- Organizational reputation management strategy
  - damage to reputation
  - loss of goodwill
  - financial effect resulting from loss of goodwill
  - supply chain management

- Recovery strategies  (Continuity of Operations Plan [COOP])
  - public relations campaign
  - responses to cyberattacks
  - crises-response plans
  - communication plans

- Identification
  - ways to create successful passwords
  - a timetable to follow as a reminder to change passwords.

Teacher Resources:

- National Integrated Cyber Education Research Center's Cyber Business Module: How Businesses Secure Information.

Process/Skill Questions:

- What is goodwill as it applies to marketing?
- How would a cyberattack compromise affect marketing plans?
- How could a cyberattack compromise affect supply chains?