Title: Cybersecurity in Marketing (12167-I)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Exploring Cybersecurity Fundamentals
  Distinguish between data, information, and knowledge.
  Describe cybersecurity in marketing.
  Examine legislative foundations that have shaped cybersecurity.
  Define information assurance as it pertains to marketing.
  Define risk as it pertains to marketing.
  Explain why organizations need to manage risk.
  Identify the concept of cybersecurity risk management.
  Define data analytics and its influence on marketing/business from a security perspective.
  Explain cybersecurity services provided to the organization or marketing as they relate to privacy issues and protecting systems against unauthorized access.
  Describe the marketing effect of cyberattacks on various organizations.
Understanding Cyber Threats and Vulnerabilities in Marketing
  Describe cybersecurity threats as they relate to marketing.
  Describe the difference between a cyber threat and a vulnerability in marketing.
  Identify different types of threat agents.
  Describe types of cyber threats.
  Identify marketing attack vectors.
Examining Data Security and Ethics in Marketing Cybersecurity
  Differentiate between marketing ethics and laws.
  Describe branding and its importance for cybersecurity in marketing.
  Identify the importance of building a brand.
  Describe brand protection against malicious threat actors.
  Describe the importance of the registration and protection of domain names.
Understanding Marketing Data
  Explain the concept of personally identifiable information.
  Explain how and why personal data is valuable to both an individual and to the organizations that collect it, analyze it, and make decisions based on it.
  Identify the most common ways marketing data is collected in the United States.
  Identify best practices for personal cyber hygiene.
  Identify the most common ways marketing data is used.
  Identify ubiquitous computing.
  Discuss security and privacy implications of ubiquitous computing.
Creating a Cyber Incident Response Form
  Test the cyber incident response form for accuracy and relevance to a response.
  Describe how a principal unit works with the appropriate response teams throughout the response event.
Rebuilding Public Trust After a Marketing Breach
  Respond to breaches honestly.
  Act quickly to remedy a solution to the breach.
Exploring Marketing Cybersecurity Careers
  Research career opportunities for cybersecurity professionals.
  Explore the cybersecurity careers in marketing affected by current and emerging technology.
  Identify the educational pathways for emerging cybersecurity professionals in marketing.
  Identify career paths and job titles within the cybersecurity/cyber forensics industry and career clusters.
  Describe the basic strategies for seeking employment.
  Describe essential elements of a traditional and an electronic résumé.
  Prepare a career portfolio.
  Identify options for professional development in the field of digital and social media marketing.
ADDITIONAL COURSE INFORMATION
  Student Competency Records
  8126 Standards Correlations.pdf
  8126 Teacher Resources.pdf
  8126-credentials-sequences-clusters.pdf
  8126 Acknowledgments and Copyright Information.pdf