Title: Describe the basic strategies for seeking employment.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Marketing Cybersecurity Careers

Description should include

- seeking a mentor
- networking
- participating in a work-based learning experience
- joining a business association
- obtaining industry certification in a chosen area
- investing in personal branding
  - creating a personal web page
  - creating a professional online profile (e.g., on LinkedIn, Facebook)
  - monitoring personal digital presence, including social media sites (e.g., students should Google themselves and understand that employers and postsecondary institutions will do the same)

- identifying available jobs
- using job-search engines
- matching personal qualifications with available jobs
- gathering information about prospective employers from websites and other data sources
- tailoring a cover letter to match a desired position
- determining whether a traditional or electronic résumé is most appropriate for matching a desired position
- determining when to use email and when to use traditional written correspondence
- deciding when to post a résumé online, weighing the risks involved in online postings, submitting an application, résumé, and references, as applicable
- preparing for an interview.

Process/Skill Questions:

- How does one establish a professional network? Why is networking important?
- How would a job-seeker benefit from mentorship? How does membership in professional associations benefit a job-seeker? What professional associations exist for cybersecurity professionals?
- Where can leads for employment in cybersecurity be found?
- Why is it important to conduct research on prospective employers?
- What are the benefits to a job-seeker of having an online presence (i.e., LinkedIn)?
- What are some drawbacks of having an online presence?
- Why should a job-seeker prepare a cover letter and a résumé? What format should be used?
- What is the most effective way to communicate with a perspective employer? How should a job-seeker prepare for a professional interview (face-to-face, phone, Skype, panel, situational, performance)?