Title: Identify the importance of building a brand.
Course: Cybersecurity in Marketing (12167-I) > Section: Examining Data Security and Ethics in Marketing Cybersecurity

Identification of the role a brand plays in an organization, including

- building product recognition
- creating customer loyalty
- guiding business decisions
- establishing an image
- offering a standard of quality and consistency
- differentiating products from their competitors
- capitalizing on brand exposure
- adding value to the product
- applying branding across digital platforms
- applying rebranding.

Process/Skill Questions:

- What facets of branding are important in consumer decision-making?
- How do consumers decide to be brand loyal?
- What tenets of a brand add value without sacrificing ethics?
- What platforms can businesses use to build their brand?