Title: Describe the elements of the marketing mix.
Course: Principles of Business and Marketing (12051-18) > Section: Exploring the Core Concepts of Business and Marketing

Description should include a definition of marketing mix that incorporates the following components (five Ps):

- Product (any good or service offered to the target market)
- Place (distribution or convenience)
- Price (cost evaluation)
- Promotion (methods of communication)
- People (customers)