Title: Describe methods of brand and reputation management related to customer service.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Providing Customer Service

Description should include methods used by companies to communicate with customers regarding their brand, to increase brand loyalty and build brand awareness.

Process/Skill Questions:

- What is brand and reputation management?
- How does social media improve customer service?
- Why should a company use social media in relation to customer service?
- When should social media platforms be used?
- What are some examples of contrabranding?