Title: (Optional) Gather data for a local or regional travel and tourism industry.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Performing Market Research in the Travel and Tourism Industry

Gathering of data should include market segmented data, including demographic, geographic, psychographic, and behavioral information used in travel and tourism planning, as well as information about potential competition.

Gathering of data should also be from reliable, industry-accepted sources.

Process/Skill Questions:

- Where is market-segmented data obtained?
- What is the difference between informal and formal data research?
- What data should be collected?
- What is the difference between secondary data and primary data? What are some examples of each?
- What is the benefit of gathering secondary data before gathering primary data?
- What community groups should be identified as potential resources for travel and tourism research?
- Why is it important to have current data?