Title: Create a travel and tourism marketing plan.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Performing Market Research in the Travel and Tourism Industry

Creation should include the traditional components that address initial efforts (e.g., market research and analysis), implementation (e.g., marketing strategies), and evaluation (e.g., action plans).

Process/Skill Questions:

- Why is a marketing plan important to a business?
- What are the parts of a marketing plan?
- What resources are needed to develop a marketing plan?
- What is the importance of communicating a marketing plan to the employees?
- How can the effectiveness of a marketing plan be assessed?
- How can market research provide information to improve a marketing plan?