Title: Describe how cybersecurity vulnerabilities can influence types of advertising media.
Course: Cybersecurity in Food and Agriculture (18204-1) > Section: Investigating Cybersecurity in Agricultural Marketing and Distribution

Description should include potential cybersecurity vulnerabilities in or on

- radio
- television
- newspaper
- magazines and catalogs
- signs and billboards
- Internet and social media
- direct mailings
- artificial intelligence (AI)
- information literacy.

Process/Skill Questions:

- What are the most effective advertising media for different agricultural businesses?
- What is the most expensive advertising medium, and what is the least expensive?
- How can an advertising budget be determined?
- What are the objectives of advertising media?
- What are test plots? How do they help promote agricultural products?
- What social media avenues have proven to be effective for agribusiness advertising?
- How does agribusiness advertising differ from advertising in other industries?
- How have the Internet and social media changed advertising?
- What determines which form of advertising will be most beneficial for a business?
- Why is vigilance in advertisement security relevant considering microtargeted ads using massive data analytics?
- How would one protect brand-name recognition and targeted ads from disruption?
- What media are most vulnerable to distortion from a bad actor?
- Who might target the advertising campaign of an agriculture company? Why?