Title: Create digital marketing materials.
Course: Television and Media Production III (11103-III) > Section: Maximizing Marketing and Distribution of Digital Media

Creating materials could include

- online promotions
- promotional video/advertising
- trailers
- brochures
- viral campaigns
- social media
- give-a-ways.

Process/Skill Questions:

- Which marketing mix might have the greatest chance of reaching the target demographic?
- What is the cost-benefit ratio of various marketing techniques?
- Which production elements might appeal to your target demographic?