Title: Use suggestion selling.
Course: Marketing Exploration (12160-36) > Section: Completing a Sales Transaction

Use should include

- offering the customer suggestions of additional products or services to complement the primary purchase
- discussing the types of suggestion selling
- selecting appropriate products to suggest.

Process/Skill Questions:

- At what point should suggestion selling take place? Why?
- Why is suggestion selling important?
- How is suggestion selling implemented in e-commerce stores?
- What are the benefits of suggestion selling?
- What are common suggestion selling methods? How has technology helped and harmed this step of the selling process?