Explanation should include the service that marketing provides to organizations and how it affects the following:
- Goals
- Objectives
- Strategies
- Tactics
- Metrics
- Mission
Process/Skill Questions:
- Why is marketing considered a service to an organization?
- How can marketing help an organization further its mission?
- How can marketing strategies be developed to support the overall mission of the organization?
- What metrics might be used to measure the success of an organization?