Title: Define marketing.
Course: Marketing Exploration (12160-36) > Section: Learning about Marketing

Definition should emphasize the basic concept that marketing is the process of creating, identifying, and satisfying customers’ needs and wants by developing, promoting, and distributing products/services profitably.

Process/Skill Questions:

- How do businesses determine what products and services consumers want?
- How does marketing help businesses meet the needs and wants of customers?
- Why is marketing dynamic?