Title: Identify one’s personal interests, personality traits, and skills.
Course: Marketing Exploration (12160-36) > Section: Exploring Career Opportunities in Marketing

Identification should incorporate the concepts that career success is linked to self-satisfaction and that self-assessment should continue throughout a person’s life. It should also include

- procedures for self-assessment
- resources for self-assessment
- a list of personal interests, personality traits, and skills.

Process/Skill Questions:

- Why is self-assessment important to career choices and developing a career plan?
- What does self-assessment entail?
- What are some common instruments for self-assessment? How do these differ from one to another?
- What are some circumstances in a person’s life in which performing a self-assessment would be appropriate?
- Why is defining your system of values and identifying your aptitudes and interests essential in choosing a career?