Title: Identify promotional methods for specific target markets.
Course: Marketing Exploration (12160-36) > Section: Exploring Promotional Activities in Marketing

Identification should include

- personal selling (e.g., for senior citizens seeking personalized customer service)
- advertising (e.g., for the readers of an upscale fashion magazine)
- sales promotion (e.g., for drawing new customers seeking home cleaning or repair services)
- public relations (e.g., for creating a positive company image that appeals to a particular socioeconomic segment of the community)
- publicity (e.g., for announcing a new product or service for parents of small children)
- direct mail (e.g., targeting a specific audience with a message about a product or a service)
- social media/online/digital integration (e.g., developing an app that meets the need of a target audience).

Process/Skill Questions:

- In what ways can the Internet be used as a tool for various promotional methods?
- How would each of the promotional methods be used to reach a business’s target market?
- How can publicity and public relations be used to address a problem with a company’s image or products?
- What types of social media are the best to use for promotion and target marketing? Why?