Developing a marketing plan (i.e., a clear, written description of marketing strategies for a specific period of time) should include the following steps:

  1. Identify marketing objectives.
  2. Describe the target market.
  3. Develop branding/logo/naming strategies.
  4. Develop customer relations/service strategies.
  5. Determine advertising and sales promotion strategies.
  6. Determine web-presence, social media, and mobile strategies.
  7. Determine public relations strategies.

Process/Skill Questions: