Description should include the areas of
- design
- production
- retail marketing (brick and mortar)
- retail marketing (Internet)
- retail marketing (house-to-house or event)
- tailoring/alterations
- personal shopping
- apparel, accessories, and textile media.
Teacher resource: Entrepreneurship Infusion Unit
Process/Skill Questions
Thinking
- What entrepreneurial opportunities in fashion design and merchandising are most promising in light of today’s economic environment?
- What are the advantages of owning a fashion design business vs. working for someone else? What are the disadvantages?
Communication
- How has the Internet influenced entrepreneurial opportunities in fashion design and merchandising?
- How are communication skills important to becoming a successful entrepreneur?
Leadership
- What leadership skills are important for an entrepreneur to succeed in a brick-and-mortar business?
- What leadership skills are important for an entrepreneur to succeed in an Internet-based business?
Management
- How are management skills important for entrepreneurs engaged in the production of apparel and/or accessories?
- How are management skills important for entrepreneurs engaged in house-to-house retail marketing and in event-based retail marketing?