Title: Explain marketing.
Course: Introduction to Fashion Careers (19201-36) > Section: Exploring the Marketing Process

Explanation should define and differentiate among

- marketing —the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers
- marketing concept— the way a business operates; based on the premise that businesses must satisfy customer needs and wants while generating a profit
- marketing mix—a combination of product, price, place, promotion.

Process/Skill Questions

Thinking

- How do businesses know what customers want?
- What role does the marketing mix play in the marketing concept?

Communication

- How does a successful retail store use the marketing concept in its day-to-day operation?
- When have you been influenced by marketing?

Leadership

- What leadership skills are necessary to be successful in a marketing career?
- What leadership skills are necessary to satisfy disgruntled customers?

Management

- How can continuous evaluation and improvement of management skills enhance the profit of a business?
- What management characteristics are necessary to ensure the success of the marketing concept?