Title: Develop a business plan for a floral enterprise.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Development should include

- an equipment list
- budget
- logo
- shop layout
- layout of work, sales, consultation, business office, delivery staging, and storage areas.

A business plan should include the following elements:

- Executive summary
- Description of the business (e.g., location, customer, form of ownership)
- Product or service
- Marketing plan
- Operation plan
- Financial plan
- Growth plan
- Appendix

Process/Skill Questions:

- What are the essential components of a business plan?
- Where can equipment for a florist business be purchased?
- How can potential sales be estimated?