Title: Explain the necessity of the marketing process.
Course: Engineering Practicum IV (21047) > Section: Examining Intellectual Property

Explanation should emphasize the basic marketing concept, which states that businesses must satisfy customers’ needs and wants in order to make a profit or sustain operations.

Process/Skill Questions:

- What is the marketing concept?
- How does customer orientation differ from company orientation?
- How do you determine what customers need?
- How does the marketing concept affect customer loyalty?