Title: (Optional) Describe the effects of marketing techniques that influence healthcare consumers.
Course: Health and Medical Sciences Exploratory (18 weeks) (14001-18) > Section: Examining Effects on Healthcare Consumers

Description should include positive and negative effects of marketing:

- Positive—Results in a more informed society (as related to positive healthcare practices, recognition of disease, advances in medical products and services)

  - reader-friendly
  - age-appropriate
  - written in layman's terminology

- Negative—Encourages consumers to purchase services or materials that may be unnecessary or harmful

Process/Skill Questions:

- How does media (social media, print, and television) effect consumers’ healthcare decisions?
- What are examples of public service announcements that focus on health care?
- What are political and financial influences on healthcare marketing?