Title: Describe the interdependence of the segments within the travel and tourism industry.
Course: Travel and Tourism Marketing (16151) > Section: Investigating Major Segments of the Travel and Tourism Industry

Description should include a definition of interdependence and a discussion of its importance to the entire travel experience, with illustrations of travel and tourism connections such as the following:

- Lodgings with events and offer packages with local attractions and facilities (e.g., restaurants, airports, train stations)
- Airlines that partner with resorts and local transportation
- Packages that include various segments (e.g., attraction with related lodging, shopping, restaurants, transportation)
- Destination and industry partner cooperative activities

Process/Skill Questions:

- What are the advantages of an airline partnering with a resort?
- Why would airlines partner with cruise lines?
- Why is communication important among the segments of the travel and tourism industry?
- How do affinity/partnership programs influence travel sectors?
- How do travel experience packages benefit customers?
- What are local examples of partnerships between different segments?