Title: Outline the history of the travel and tourism industry.
Course: Travel and Tourism Marketing (16151) > Section: Introducing the Travel and Tourism Industry

Outline should include

- discussing the history of the lodging industry
- discussing who the first leisure travelers/first business travelers were
- discussing the hospitality industry prior to hotels.
- citing the names of several industry leaders who have influenced the travel and tourism industry
- discussing how the introduction of railroads, automobiles, air travel, and cruise travel affected the travel and tourism industry
- describing government influence on the travel and tourism industry in the U.S. and other countries
- describe the economic effect on a city
- cite the influence technology has had on travel and tourism.

Process/Skill Questions:

- How did public houses (pubs) and taverns play a part in early travel?
- How has the travel and tourism industry evolved in the last five years?
- What are trends in the travel and tourism industry in the 21st century?
- What is the effect of improved communication on the travel and tourism industry?
- What are the major contributions of travel and tourism industry leaders (e.g., Hilton, Marriott, Rosen)?
- What is the symbol of hospitality? What are the symbol’s origins?
- What role does the rating system play in lodging selection among travelers?
- How do international rating systems vary from that of the United States?