Title: Explain the marketing mix.
Course: Travel and Tourism Marketing (16151) > Section: Understanding Marketing Functions and Concepts Related to Travel and Tourism

Explanation should include

- a definition of marketing mix
- a discussion of the relationships among its components (i.e., product, place, price, promotion, people)
- its applications to travel and tourism.

Process/Skill Questions:

- How is each component of the marketing mix essential for business success in travel and tourism?
- How is the role of place different in travel and tourism?
- What promotional tools might be effective for domestic and international businesses?
- How does the role of price change based on travel style and location?