Title: Explain the internal and external aspects of public relations.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Public Relations and Media Relations

Explanation should include

- the various types of internal public relations (including relations with employees, governing boards, volunteers)
- external public relations (including relations with the community, customers, sanctioning bodies, sponsors, suppliers/vendors, competitors)
- internal policies developed as a result of external positive or negative publicity.

Process/Skill Questions:

- Why is internal public relations important to the success of sports and entertainment businesses?
- What is the difference between proactive and reactive public relations?
- How can a sports and entertainment business recover from negative publicity?
- How can a business use external public relations to assist with philanthropy?
- What are some everyday examples of proactive public relations?