Title: Explain the effects media broadcasting may have on decisions made by a sponsor.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Explanation should include

- the role of media broadcasting in the decision a sponsor will make in negotiating a contract with the venue
- the roles of the event staff, the venue, and the sponsor.

For example, sponsors align with bigger events and award shows to gain more exposure to their fans and audiences.

Process/Skill Questions:

- What are some of the effects that broadcasting can have on an event?
- Why are award shows valuable to sponsors?
- Why might ticket prices be lowered by a sponsor during an event or awards show?
- Why might sponsors consider smaller events?
- What role does the sponsor play during the event?