Title: Analyze trends and innovations in the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Understanding the Importance of Sports and Entertainment Marketing

Analysis should include an explanation and example of a trend in each of the sports and entertainment industries, including

- e-sports
- gaming
- women’s sports
- name, image, and likeness (NIL).

Trends may include changes such as

- audience options
- recreation opportunities
- leisure interests
- the development of multipurpose venues.

Process/Skill Questions:

- How are consumers involved in multiple sports and entertainment activities simultaneously?
- What changes are occurring in sports and entertainment venues? How do current health and leisure interests affect sports and entertainment industries?
- What industry trends reflect a reaction to the COVID-19 pandemic?