Title: Explain product licensing and brand protection.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Concept of Branding

Explanation should include

- NIL
- licensing
- royalties
- licensor
- licensee
- intellectual property
- broadcast flags
- piracy.

Process/Skill Questions:

- What is the difference between a licensed product and a branded product?
- What business risks are associated with licensing?
- Why is protecting players and other stakeholders important?
- How do licensees benefit from a brand’s recognition?