Title: Explain the difference between sponsorships and endorsements.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Sponsorship and Endorsements

Explanation should include

- a description of sponsorships and endorsements
- how celebrities or athletes can endorse products.

Process/Skill Questions:

- What is a sponsorship?
- What is an endorsement?
- When would you use a sponsorship vs. an endorsement?