Title: Explain the components of the marketing plan.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Marketing Plan

Explanation should include the purpose of each element of the marketing plan:

- Executive summary
- Situation analysis (strengths, weaknesses, opportunities, threats [SWOT] analysis; environmental scan)
- Objectives (company mission, marketing objectives, financial objectives)
- Marketing strategies (positioning and points of difference, marketing mix)
- Implementation (organization, activities and responsibilities, budget, and timetables)
- Evaluation and control (performance standards, measurements, corrective action)
- Appendix

Process/Skill Questions:

- What resources are needed to develop a marketing plan?
- What are the benefits of a marketing plan?
- How do marketing utilities factor into the marketing plan?
- What are the consequences of not having a marketing plan?