Title: Describe the impact of uncontrollable factors on sports and entertainment product development.
Course: Sports and Entertainment Marketing (12163-I) > Section: Describing Product Development

Description should include a focused discussion of uncontrollable factors (e.g., season of the year, weather, social factors, a team's winning/losing performance season, economic climate) and ways these may influence product planning decisions in the sports and entertainment industries.

Process/Skill Questions:

- Why do uncontrollable factors affect sports and entertainment products more than those of some other industries?
- What is an example of an uncontrollable factor in sports and entertainment?
- How would a business manage a product despite the risk?
- How did the COVID-19 pandemic affect ticket sales, merchandise, and concessions?
- What type of plan should be developed to prepare for uncontrollable factors?