Title: Identify challenges for distributing sports and entertainment services.
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring Distribution Strategies

Identification should include

- maintaining sell-out attendance at sports and entertainment events
- current trends of at-home viewing of events through television (e.g., cable, satellite services) and the Internet (e.g., online subscription of viewing games via team website, social networks, and mobile apps).

Process/Skill Questions:

- Why is it important for a team to incorporate entertainment as part of the sporting event?
- What are the advantages and disadvantages of viewing a sports and entertainment event at home vs. at the venue?
- What is a niche market channel?
- What types of sports and entertainment are best distributed on the Internet?
- How can businesses predict future trends?