Title: Describe the importance of analyzing the marketing plan to determine return on investment (ROI).
Course: Sports and Entertainment Marketing (12163-I) > Section: Exploring the Marketing Plan

Description should include of the relationship between analyzing market research information and ROI.

Process/Skill Questions:

- How do you determine ROI after a marketing plan has been implemented?
- What methods are used in evaluating the effectiveness of a marketing plan?
- What are marketing metrics?