Title: Describe the marketing concept as related to the sports and entertainment industries.
Course: Sports and Entertainment Marketing (12163-I) > Section: Developing an Overview of Marketing

Description of the marketing concept should include the following goals of marketing:

- Identifying customers
- Recognizing customer wants and needs
- Satisfying diverse and changing customer wants and needs
- Earning a return on investment (ROI)

Process/Skill Questions:

- What role does the marketing mix play in the marketing concept?
- How does the marketing concept relate to profit?
- What is ROI? How does it impact the marketing concept?
- How does the marketing concept help customers? A business?
- Why is profit included as one of the basic elements of the marketing concept?