Title: Identify principles of design and their application.
Course: Advertising Design I (05163-I) > Section: Exploring Elements and Principles of Design

Identification should include elements such as balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity and their roles in the creation of an effective design.

Process/Skill Questions:

- How does contrast add visual interest to an image?
- When presented with a wide variety of image components by a client, what are some challenges to creating unity?
- How might emphasis direct the viewer’s attention through the image? Why is it important to control movement of the eye through a design?
- What is the difference between symmetrical and asymmetrical balance, and how do you achieve each? What factors should be considered when choosing one over the other?