Title: Develop an initial concept.
Course: Advertising Design I (05163-I) > Section: Designing an Advertisement

Development of an initial concept should include

- expanding upon an idea generated in thumbnail sketches
- identifying photography and copy needed to develop the final product
- utilizing software for photo manipulation, layout, and/or digital illustration
- preparing a digital file.

Process/Skill Questions:

- How does a thumbnail sketch evolve into a rough drawing?
- What decisions regarding the finished product are made while developing the initial concept?
- What are the consequences of failing to work out proportions early in the design process?
- What collaboration is needed within a design team?
- What role does the client have in the design process?
- How would you select and use software for photo editing? Layout? Illustration?