Title: Research methods of measuring and sizing type.
Course: Advertising Design I (05163-I) > Section: Working with Typography

Research should include topics such as

- the origin of the point unit and how it is used to measure type
- comparison of point, em, and pixel as a means of sizing text
- rules for determining leading (and the relation of x-height to leading)
- concept of tracking (or kerning).

Process/Skill Questions:

- What is the relationship between x-height and leading?
- How was the point size of a letter originally determined?
- How is tracking used to improve legibility?
- What is the importance of the style and size of type in a logo?