Title: Gather information pertinent to a design objective.
Course: Advertising Design I (05163-I) > Section: Designing an Advertisement

Gathering information should include interviewing the client and determining intent, competitor issues, target audience, media, budget, and timetable.

Process/Skill Questions:

- How is the media determined?
- How is the message determined?
- How is the client’s input incorporated into the design process?
- What factors need to be addressed in order to appeal to the target audience?