Title: Describe the effects of global marketing on businesses in the United States.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Understanding Economics

Description should include

- the benefits and challenges of global marketing
- the effect of increasing competition on American businesses (e.g., foreign products, innovation, workforces, infrastructure)
- a comparison of the resources (e.g., technology, land, labor) in the United States and those of other countries.

Process/Skill Questions:

- What countries are influencing global marketing? How do other countries affect American global businesses?
- How does American participation in free-trade alliances affect the U.S. economy?
- How does e-commerce affect the global economy?
- What do you think would happen if the U.S. stopped trading with other countries?
- Why is global marketing so important in today’s economy?