Title: Analyze the components of a marketing plan.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Preparing for Business Operations

Analysis should include identification of the components of the marketing plan, addressing initial efforts (market research and analysis), implementation (marketing strategies), and evaluation (action plans).

Process/Skill Questions:

- What role does situation analysis play in the marketing planning process?
- What methods are used to design marketing research studies?
- What types of information are used in marketing decision-making?
- How are market strategies developed to determine and target a selected audience?
- How is return on marketing investment (ROMI) determined?