Title: Create a plan for introducing social media promotion.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Applying the Promotional Mix

Creation should include following these steps:

- Identify the traits of a successful social media manager.
- Compare and contrast various platforms and their target markets.
- Pick two social media platforms.
- Create a social media timeline.
- Clarify social media goals and objectives.
- Outline the approach.
- Complete social media profiles, making them consistent.
- Identify a social media dashboard.

Process/Skill Questions:

- How might multiple social media platforms be used?
- What are some tools for coordinating a unified message through multiple platforms?
- What strategies are involved with social media marketing?
- How can companies target their social media campaigns so that they are reaching the right audience?
- What qualifications and roles are necessary to make a productive social media marketing team for a brand?
- What should a business look for when hiring a social media manager?