Title: (Optional) Create a branding strategy for a fictitious business.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Developing Product/Service Planning Skills

Creation should include selecting a fictitious business and proposing a branding strategy appropriate for the product and its market.

Process/Skill Questions:

- What is the purpose of the business?
- What are the core values of the business?
- What type of brand personality does the business reflect?
- How will the business be positioned?
- What factors should be included in building a brand identity?