Title: Explain the importance of managing a diverse workforce.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Developing Management Skills

Explanation should include the nature of diversity in the workplace and methods supervisors should use to ensure equity and inclusion.

Process/Skill Questions:

- What are the different types of diversity? How does each enrich the workplace?
- What advantages does a marketing firm with a diverse staff have over a non-diverse firm?
- What are some challenges that come with a diverse staff?
- How can an organization create an atmosphere where diversity enhances productivity?
- How should you deal with customers who have difficulty dealing with employees of different backgrounds?