Title: Strategic Marketing (formerly Marketing, Advanced) (12152)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Examining Marketing and Business
  Examine current events and trends that affect marketing.
  Analyze the effects of marketing trends on a selected business or product.
  (Optional) Describe the influence of environmental issues on marketing.
  Explain elements of ethical decision-making.
  (Optional) Present solutions to address unfair business practices.
Communicating in the Workplace
  Explain the importance of follow-up communication.
  Report information/data in a written document.
  Report information/data in an oral presentation accompanied by visual aids.
  Demonstrate examples of professional communication skills.
  (Optional) Present an electronic device policy for the workplace.
Developing Professionalism in the Workplace
  Apply time-management strategies.
  Identify the steps in negotiation and their use in the workplace.
  Identify the characteristics of leaders.
  Identify the importance of continuing professional development activities for all employees.
  (Optional) Propose changes to an employee handbook.
Understanding Entrepreneurship
  (Optional) Explain the concept of entrepreneurship.
  (Optional) Describe the need for entrepreneurial innovation.
  (Optional) Summarize challenges faced by entrepreneurs.
Understanding Economics
  Explain the effects of economic change on business and employment.
  Analyze the role of government in business and the economy.
  Describe the effects of global marketing on businesses in the United States.
  Describe the phases of the business cycle.
  Explain productivity and its effects on individual businesses and the economy as a whole.
  Predict price changes based on supply and demand.
Developing Management Skills
  Describe the functions and levels of management.
  Explain the process of hiring, orienting, and training employees.
  (Optional) Identify strategies for motivating employees.
  Explain appropriate methods of communicating with employees.
  Explain the importance of managing a diverse workforce.
  Explain the process of handling employee complaints.
  Explain the process of remedial action.
  Outline the procedure for conducting an employee evaluation.
  Describe legal aspects of personnel management.
  (Optional) Apply decision-making skills to management situations.
  Describe benefits and challenges of managing a global business.
  Explain the importance of financial statements in decision-making.
  Interpret financial statements.
  Explain the importance of a marketing budget.
  Create a marketing budget.
Managing Marketing Information
  Explain the importance of analyzing data.
  Explain the nature of sales forecasts.
  Explore opportunities for research and professional development.
  Conduct a marketing research project.
  Prepare a marketing research report.
  Present marketing research findings and recommendations.
Developing Product/Service Planning Skills
  Analyze the life cycle of an existing product/service.
  Analyze a product line and a brand extension.
  Create a product extension for an existing product.
  (Optional) Modify an existing branding strategy.
  (Optional) Create a branding strategy for a fictitious business.
Understanding Product/Service Positioning
  Describe the competitive positioning of an existing product/service.
  (Optional) Analyze competitive strategies between similar businesses.
  Conduct a strengths, weaknesses, opportunities, threats (SWOT) analysis.
  Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service.
Examining Channel Management
  (Optional) Explain the inventory handling process.
  (Optional) Explain inventory control systems.
  (Optional) Compare common shipping and storing methods.
Pricing Products and Services
  Identify the psychological effects of pricing.
  Explain the effects of price on profitability.
  Explain the concept of markup/markdown and how it relates to profit and loss.
  Apply formulas for pricing to calculate markup and markdown.
  Calculate breakeven point in units and dollars.
  Calculate gross and net profit.
  (Optional) Explain how pricing is determined in not-for-profit organizations.
  Describe the roles of laws and ethics in pricing.
Applying the Promotional Mix
  Identify internal and external methods of promoting sales for a selected product/service.
  (Optional) Identify communications channels to reinforce company image and support financial investment.
  Develop a promotional plan or campaign for a business-to-business (B2B) or consumer product/service.
  Explain strategies for developing media outreach and public relations.
  Identify social media platforms that can be used to promote a business or product.
  Create a plan for introducing social media promotion.
Purchasing Products and Services
  Explain the role of a merchandising plan in purchasing products and services.
  Explain the elements of a merchandising plan.
  Compare the merchandising strategies of two businesses with similar products and different target markets.
  Analyze forms used in purchasing.
Implementing Risk Management
  Develop strategies for reducing shrinkage.
  Explain the importance of protecting intellectual property.
  Describe the legal aspects of marketing management.
Selling Products and Services
  Use buying motives of businesses as the basis for sales presentations.
  Create a planogram for an identified business.
  Analyze methods used in developing long-term sales relationships.
  Explain key factors in building and retaining a clientele.
  (Optional) Explain the uses of a prospect list.
  Analyze innovative customer service, using case studies.
Examining Financing
  (Optional) Identify legal considerations in extending credit.
  (Optional) Identify the benefits and costs of extending credit.
  Explain cost analysis.
Preparing for Business Operations
  Analyze the components of a business plan.
  Develop a business plan.
  Analyze the components of a marketing plan.
  Develop a marketing plan for a selected product or service.
Developing a Career
  Research career trends and opportunities in marketing.
  (Optional) Update a personal marketing plan.
  (Optional) Prepare a career development plan.
  Explore postsecondary training and educational opportunities.
  Update an electronic résumé and portfolio.
  Update a cover letter.
  Participate in a mock interview.
  (Optional) Describe the role of professional/trade organizations in career development.
  (Optional) Demonstrate networking skills for professional development.
ADDITIONAL COURSE INFORMATION
  Student Comptency Records
  8130 Standards Correlations.pdf
  8130 Credentials-Sequences-Clusters.pdf
  8110 8111 8120 8130 Acknowledgments and Copyright.pdf