Title: Explain the importance of protecting intellectual property.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Implementing Risk Management

Explanation should include

- copyright
- registered service marks
- registered trademarks
- brand name protection
- the role of the U.S. Patent and Trademark Office.

Process/Skill Questions:

- What steps are taken in registering a trademark or copyrighting a product, service, or idea?
- What are the consequences of failure to register a trademark?
- Who can trademark or copyright a product?
- Why does the government have a role in patent and trademark regulation?
- When does a person need permission to use copyrighted material?
- What other tools can a company use to protect its brand?