Title: (Optional) Prepare a career development plan.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Developing a Career

Preparation should include

- conducting a self-assessment
- matching personal aptitudes with careers
- setting career goals
- developing a strategy to achieve goals
- evaluating progress periodically
- conducting a mock interview
- consideration of potential salary and time requirements
- matching lifestyle expectations to salary and time requirements.

Process/Skill Questions:

- What resources are available to aid in developing a marketing career plan?
- How can a person build flexibility into his or her career plan?
- Why is an understanding of your personality traits, skills, values, and aptitudes important when developing a career plan? How do you apply these to create a successful career strategy?