Title: Present marketing research findings and recommendations.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Managing Marketing Information

Presentation should include an oral report of the procedures, purposes, findings, and recommendations, presented according to acceptable standards. Visual aids must be included.

Process/Skill Questions:

- Why might management choose not to use the results of a marketing research project?
- What presentation skills should be employed when preparing a marketing research report?
- Why are visual aids important?