Title: Syllabus
Course: Strategic Marketing (formerly Marketing, Advanced) (12152)

Copyright 2022

Virginia Assignment Code: 8130

Suggested Grade Level: 10, 11, 12

Duration: 36 weeks

Prerequisites: None

CTSO: DECA

Course Description:

In this course, students learn to leverage marketing activities to best differentiate themselves and their businesses. They will participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, distribution, selling, operations research, and promotion. Students will prepare for marketing careers and postsecondary education, continuing to enhance self-presentation, communication, and leadership skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Credentials, Course Sequences, and Career Clusters/Pathways can be found here:

https://www.cteresource.org/career-clusters/marketing/strategic-marketing-formerly-marketing-advanced/