Title: Identify internal and external methods of promoting sales for a selected product/service.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Applying the Promotional Mix

Identification should include trade shows, expos, allowances, and promotions for a selected product/service. Examples may include coupons, premiums, deals, incentives, product samples, sponsorship, promotional tie-ins, product placement, loyalty marketing programs, point-of-purchase displays, special events, point-of-sale materials, and sales literature.

Process/Skill Questions:

- Why does a business use various methods of promoting sales rather than relying on one method?
- What methods of promoting sales could be used to target difficult-to-reach customers?
- What are the differences between trade and consumer promotions?
- How does social media support sales and marketing?
- How is social media used to target specific consumers?
- What are the differences between internal and external methods of promotion?