Title: (Optional) Apply decision-making skills to management situations.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Developing Management Skills

Application should include the use of case studies related to marketing functions, such as

- product development
- product promotion
- employee relations
- customer service
- entrepreneurship/innovation.

Process/Skill Questions:

- What are the steps in the decision-making process?
- How can the decision-making process be used to counsel employees who are not meeting expectations?
- Why is defining the problem often the hardest step in decision-making?
- How does leadership style influence the decision-making process?
- How does decision making differ in each of these areas?