Title: Develop a marketing plan for a selected product or service.
Course: Strategic Marketing (formerly Marketing, Advanced) (12152) > Section: Preparing for Business Operations

Development should include

- a company description
- mission and goals
- core competencies
- situation analysis
- competitors
- target market
- marketing mix
- budget
- scheduling
- monitoring.

Process/Skill Questions:

- Why is the marketing strategy an important part of the marketing plan?
- What are the stages of group development?
- How is marketing information used in the development of a marketing plan?
- What will be used to measure the success of a marketing plan?
- What steps should be taken if the target market is missed but another unforeseen market emerges?
- How do the long-term mission and goals of a company affect the marketing of products?