Title: (Optional) Describe methods and tools used in digital marketing.
Course: Design, Multimedia, and Web Technologies (10203-II) > Section: Designing and Creating Websites

Description could include

- registering with search engines
- identifying factors that detract from search engine optimization (SEO)
- investing in paid search advertising
- posting hyperlinks from other sites
- posting banner ads on other sites
- sending electronic group announcements
- promoting through social media
- launching content marketing and mailing lists
- using analytics to test effectiveness of advertising techniques.