Title: Develop a market research project.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Market Research

Development of project should include identifying a problem and completing the steps of market research.

Process/Skill Questions:

- Who is involved in developing a market research project?
- How does the sports and entertainment business identify the populations it wishes to survey?
- What is the purpose of a research hypothesis?
- What are some examples of problems that businesses may need to solve in their product development department?