Identification should include
- purposes of licensing, such as product recognition, financial gain, legal protection, and product loyalty
- difference between copyright and trademark
- impact of copyright infringement.
Process/Skill Questions:
- Why does a celebrity or athlete license his or her name?
- Why does a business engage in licensing?
- How can a license agreement protect the individual and the organization?
- How does licensing affect an artist’s brand?
- What role does licensing play in the changing format of marketing in the music industry?