Explanation should include
- reasons for security (e.g., crowd control, crime prevention, general safety of participants and customers)
- types of security measures (e.g., cameras, mirrors, sensors, metal detectors, gates, fencing, vehicles, dogs)
- security personnel (e.g., police officers, private security guards).
Process/Skill Questions:
- Why is security an important marketing component in the sports and entertainment industries?
- What is the impact of security on customer privacy?
- How does a sports and entertainment business select appropriate security tools?
- How can a company encourage customers to comply with security measures?
- Who benefits from event security? How?