Title: Explain the need for market research for all functions of marketing.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Market Research

Explanation should include application of research to all seven functions of marketing:

- Selling
- Marketing-information management
- Marketing planning
- Pricing
- Promotion
- Product-service management
- Distribution (channel management)

Process/Skill Questions:

- What are the most effective ways to provide research data for the seven functions of marketing in the sports and entertainment industries?
- How does a business owner determine the need for market research?
- What can happen to a sports or entertainment business if it fails to conduct market research, or if the research is insufficient?
- How is market research used to enhance or change a current product or service?
- How can geographic and demographic data affect product service management and pricing?
- How can psychographic and behavioral data drive sponsorship and endorsement choices?
- How is market research used to identify new target markets?
- How can sports and entertainment managers use data to make financial decisions regarding facility utilization and investment in personnel?