Evaluation should include a review of
- revenue
- expenses
- attendance
- feedback (e.g., from personnel, security, customer, sponsors)
- follow-up with customers.
Process/Skill Questions:
- How is the success of a sports and entertainment event determined?
- Why is data collected and analyzed? How might the collected data be used?
- Why is it important to analyze event operations for strengths and weaknesses?
- Why do sponsors need to be evaluated annually?