Title: Identify the purposes of licensing.
Course: Sports and Entertainment Management (12163-II) > Section: Exploring the Legal Aspects of Sports and Entertainment

Identification should include

- purposes of licensing, such as product recognition, financial gain, legal protection, and product loyalty
- difference between copyright and trademark
- impact of copyright infringement.

Process/Skill Questions:

- Why does a celebrity or athlete license his or her name?
- Why does a business engage in licensing?
- How can a license agreement protect the individual and the organization?
- How does licensing affect an artist’s brand?
- What role does licensing play in the changing format of marketing in the music industry?