Title: Explain on-site merchandising and concessions as they relate to sports and entertainment facilities.
Course: Sports and Entertainment Management (12163-II) > Section: Exploring Sports and Entertainment Management

Explanation should include types of concessions and on-site merchandising. Examples may include

- refreshment stands
- premium services such as at-seat service, suites, and touch screen order delivery
- high-end vending
- exclusive sponsorships
- suites
- parking
- ticketing/registration
- restaurants
- retail stores and kiosks.

Process/Skill Questions:

- How do premium concession services impact ticket price and seating for the spectator?
- Why is on-site merchandising important to team owners and entertainers?
- How are new sports and entertainment facility designs incorporating on-site merchandising and concessions?
- How are parking, ticketing, restaurants, and full-scale retail stores being leveraged at various venues to enhance the customer experience?