Title: Explain the process for planning an event.
Course: Sports and Entertainment Management (12163-II) > Section: Understanding Event Management

Explanation should include determining

- event theme
- location
- budget
- insurance and liability
- work plan
- personnel needs
- financial needs
- promotional needs
- sponsorship opportunities
- customer service
- means of evaluation
- virtual component.

Process/Skill Questions:

- How can a sports and entertainment business create a profitable event?
- Why is it important to match the product to the market?
- What are the risks of staging a controversial event?
- What is facility management?
- What is ingress? Egress?