Title: Identify revenue sources related to the sports and entertainment industries.
Course: Sports and Entertainment Management (12163-II) > Section: Exploring Revenues and Expenditures

Identification should include

- ticket sales (e.g., group sales, season tickets, subscriptions, all-day pass, packages weekend, seasonal packages, seat license, memberships)
- promotion (e.g., sponsorships, naming rights, advertising, licensing, endorsements)
- merchandising (e.g., apparel, equipment)
- broadcasting (e.g., television, radio, streaming)
- concessions and parking
- fundraising and development.

Process/Skill Questions:

- How does a sports and entertainment business grow and protect revenue sources?
- What is the impact of broadcast opportunities/rights on sports and entertainment revenues?
- What is the role of sponsorship in sports and entertainment revenue?
- What are the most volatile revenue streams?
- What are the potential negative aspects of long-term sponsorship?
- How does the life cycle of a product relate to revenue streams?
- How does management of a player/entertainer’s image affect revenue streams of ancillary products?
- How does a company determine the right mix of sponsors to best support its image and bottom line?
- How important is on-site merchandising as a revenue source?
- How does a change in primary venue sponsorship affect other sponsor relationships?