Developing a marketing campaign (i.e., a clear, written description of marketing strategies for a specific period) should include the following sections:
- Executive summary
- Description of event, product, or service
- Campaign objectives, including clear analysis of target market
- Marketing activities and schedule
- Budget
- Key metrics (KPIs used to measure success)
- Appendix
Process/Skill Questions:
- What resources are needed to develop a marketing plan?
- How is the target market determined?
- What are web-presence strategies?
- How often should a marketing plan be updated?
- How can the effectiveness of a marketing plan be monitored?
- What type of research should be included in a marketing plan?
- How should a marketing plan be implemented?
- What are the consequences of not having a marketing plan?
- Why is the marketing budget part of a marketing plan?
- Why is the marketing strategy an important part of a marketing plan?
- What will be used to measure the success of a marketing plan?
Teacher Resources: