Developing a marketing campaign (i.e., a clear, written description of marketing strategies for a specific period) should include the following sections:

  1. Executive summary
  2. Description of event, product, or service
  3. Campaign objectives, including clear analysis of target market
  4. Marketing activities and schedule
  5. Budget
  6. Key metrics (KPIs used to measure success)
  7. Appendix

Process/Skill Questions:

Teacher Resources: