Explanation should include the concept that marketing research involves the process and methods used in collection of information, analysis, and reporting of findings related to the entire marketing strategy.

Explanation should include the importance of marketing research in the discovery and evaluation of business successes and opportunities within the business model and can be conducted through

Market research involves identifying a specific target market to increase communication, identify opportunities and reduce risk by focusing resources where they will be most effective.

The lean startup methodology suggests that research is augmented by talking to customers and iterating based on feedback.

Process/Skill Questions: