Title: Develop an elevator pitch.
Course: Make It Your Business (12151-18) > Section: Understanding a Business Plan

Development should include

- an introduction of yourself and your company
- a description of the problem your company's product or service solves
- why your solution is unique, has a competitive advantage, or is superior to other solutions
- a glimpse into the earnings potential of your product or service
- a persuasive call to action.

Process/Skill Questions:

- What is the importance of creating an elevator pitch?
- What is the purpose of an elevator pitch?
- Where would one provide an elevator pitch?
- How long should an elevator pitch last?

Teacher Resource:

- FBLA Competitive Event – Elevator Speech