Title: Analyze typical ways clients select a lodging.
Course: Lodging Management (12159) > Section: Examining Sales Functions in the Lodging Industry

Analysis should include

- media advertising/promotions
- lodging websites
- online reservation/bidding sites
- site visits
- conference and event space facilities
- amenities (e.g., business center, high-speed Internet, pool and fitness facilities)
- referrals
- personal relationships
- online reviews
- repeat guests.

Process/Skill Questions:

- Why is it critical to present a consistent media message to consumers?
- What are the advantages of having up-to-date lodging amenities?
- How does word-of-mouth advertising benefit lodging facilities? How can it harm a lodging?
- What are the advantages of hosting site visits with meeting planners and tour guides?
- Why is it important to monitor online reviews? How should lodging staff monitor and respond to online reviews?
- What other factors figure into selecting a lodging property?
- What are the benefits of having a personal relationship with repeat customers?