Title: Demonstrate marketing strategies.
Course: Cosmetology II (Two-Year Program) (19101-2YII) > Section: Examining Business Skills and Salon Management

Demonstration should include marketing strategies for salon owners, employees, and their businesses to build a clientele. It should also include determining profits and losses for the business (i.e., profit and net worth of business).

Process/Skill Questions:

- What types of advertisement are available for a hair stylist?
- Why is word-of-mouth the best form of advertising?
- Why are short- and long-term business planning necessary? How should one plan a yearly salon calendar?
- How does branding influence retention?