Title: Describe the influence of marketing strategies for apparel and other textile products.
Course: Fashion Careers II (19201-II)

Description should include

- print promotions
- media promotions
- Internet promotions
- special events
- direct mail
- fashion shows
- cross-supporting ads
- fashion cycle
- service firms with advertising expertise
- visual displays and merchandising
- the marketing mix (product, price, place, promotion).

Process/Skill Questions

Thinking

- Why should a fashion industry professional know and care about marketing strategies?
- How can an understanding of target market be useful to a fashion industry professional?

Communication

- How can the various forms of advertising contribute to success in the merchandising of apparel and textiles?
- What are the potential roles of consumer feedback in fashion marketing?

Leadership

- What leadership skills are necessary to become a successful merchandiser?
- Who drives the fashion industry, the designer or the consumer?

Management

- What are the goals of apparel and textile merchandising? What steps need to be taken to accomplish merchandising goals?
- What criteria should be used to guide merchandising decisions in the fashion industry?