Marketing products should include satisfying customers' needs and wants by developing, promoting, and distributing products. Marketing channels could include
- local television and news media
- a website
- social media
- school newspapers and websites
- business connections/partners
- coupons
- special holiday sales.
Internal marketing tools could include
- signs
- endcap displays
- pamphlets.
Process/Skill Questions:
- How can effective marketing techniques influence the overall success of the business?
- Why is it important for a businessperson to be aware of the competition's marketing strategies in relation to its own?
- Why is it critical for a business to identify its customer base?
- What might be included on a sign to advertise a Labor Day sale, and how might that look different for a sale held in the spring?
Teacher Resource: