Title: Develop a strategy to create food products that meet a consumer trend in a specific market.
Course: Applied Agricultural Concepts (18002-I-18) > Section: Applying Principles of Food Safety

Development should include

- conducting market research
- promoting product innovation
- providing a distribution strategy within the specific market
- determining the price
- aligning with company and consumer values
- promoting
  - reviews
  - referrals
  - recommendations
  - prioritizing improvement.

Process/Skill Questions:

- Why is it important to conduct market research prior to the launch of a new product?
- How does price play a role in the acceptance of a new product?
- Why is it important to look to others within the food industry to gather insights on what makes a food product launch successful?
- Why are consumer trends important?