Writing should include editing and should follow the PSA format,
- adhering to industry-accepted guidelines for effectiveness
- creating an awareness for a social issue
- limiting duration to approximately 30-60 seconds.
Process/Skill Questions:
- Why do media companies provide PSAs?
- What is the most effective method of conveying the PSA message?
- How do media companies select their PSA topics?
- What topic would you choose, and how would you write a PSA?
- How can tone of voice, body language, music, and editing affect the quality of the PSA?