Title: Compare types of fashion retailers and their target markets.
Course: Fashion Marketing (12153-I) > Section: Exploring Fashion Retailing

Comparison should include a definition of fashion retailer (e.g., department stores, specialty stores, discount stores, catalogs, off-price stores, factory-owned stores, resellers, e-commerce, outlets) and the target market of each type.

Process/Skill Questions:

- Who is the leading fashion retailer? Why is this retailer so popular?
- What is fast fashion?
- How are department stores different from specialty stores?
- How have discount stores and specialty stores used collaborations to reach a broader range of customers?
- How have brick and mortar retailers evolved to stay competitive with online retailers?
- How do independent fashion stores compete with chain stores?