Title: Handle different types of customers.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Demonstration should include a description of potential types of customers, such as

- angry customers
- confused customers
- customers suspected of pilfering
- customers with unreasonable demands
- customers under the influence of chemical substances
- customers with language barriers
- customers with disabilities or special needs.

Demonstration should also include an application of basic problem-solving skills to handle the situation, such as

- clarifying the problem
- empathizing with the customer
- obtaining and analyzing data as needed
- finding a suitable solution.

Process/Skill Questions:

- What are some situations involving difficult customers?
- How does one determine the nature of a problem when communicating with a difficult customer?
- Why is it important to assess the root cause of a customer’s problem or complaint?
- What are signs that suggest a customer is dissatisfied?
- What positive outcomes can result from professional handling of dissatisfied customers?