Explanation should include
- environmental elements that influence the shopping experience
- color
- ambiance
- vendor concentration
- fashion themes
- brands
- seasonal or holiday changes
- signage
- point-of-sale [POS] displays
- safety regulations
- the functions of visual merchandising
- generate traffic flow
- create impulse sales
- increase sales
- reinforce store image
- educate consumers about new trends
- increase multiple sales transactions.
Explanation should also include the importance of regular maintenance of
- mannequins
- seating
- props
- floor and wall coverings
- lighting
- colors
- store fixtures
- interior signage
- graphics.
Process/Skill Questions:
- How can the physical environment of a store contribute to a positive or negative shopping experience?
- Why are themes used in visual displays?
- How does color affect customer behavior?
- Why is it important to regularly change displays?
- What role does store lighting play in creating a positive atmosphere and customer experience?
- What can a retailer do to highlight certain merchandise within a store?
- How does location of merchandise within a store/flow of store layout affect a customer’s experience?