Title: Compare the benefits of each type of promotional media.
Course: Fashion Marketing (12153-I) > Section: Developing a Promotional Mix

Comparison should include advantages and disadvantages of each type of media, as well as benefits of using them together.

Process/Skill Questions:

- What are the advantages and disadvantages of direct mail, outdoor signage, broadcast media, or social media as promotional tools?
- How can various forms of promotional media be used together effectively?
- How can social media be an effective promotional tool?
- How can retailers differentiate their Internet promotions to gain consumer attention?