Title: Define the buying process.
Course: Fashion Marketing (12153-I) > Section: Exploring the Buying Process

Definition should include

- buyer
  - roles
  - duties and responsibilities
  - profitability expectations

- the role of buying within a fashion retail business
  - financial planning
  - assortment planning

- factors that affect the buying process.

Process/Skill Questions:

- Who are the stakeholders in the buying process?
- What happens if a buyer does not meet profitability expectations?
- What is the importance of assortment planning, open to buy, and the role of the buyer in meeting corporate guidelines?
- What is markup?