Title: Evaluate forms and techniques of advertising.
Course: Family and Consumer Sciences Exploratory II (19904-18) > Section: Using Consumer and Family Resources

Evaluation could include advertising found in

- magazines
- television
- radio
- digital and social media
- movies
- flyers
- brochures
- clothing.

Evaluation could include techniques such as

- testimonial
- endorsement
- word of mouth
- emotional
- bandwagon.

Process/Skill Questions:

Thinking

- How do ads persuade people to make purchases?
- What are the effects of advertising on our economy?

Communication

- What makes an advertising technique successful?
- Why do people remember advertising slogans or jingles?

Leadership

- How does advertising target different audiences for a product or service?
- What action might be appropriate when a product advertisement is misleading?

Management

- What are the consequences of believing everything you see, read, or hear in terms of advertising?
- What questions can you ask yourself before making a purchase?