Title: Develop a marketing plan for a product or service for an agribusiness.
Course: Agricultural Business Management III (18201-36) > Section: Marketing Agricultural Products or Services

Development should include

- introduction
- situational analysis
- business proposition
- action plan
- financial situation evaluation.

Process/Skill Questions:

- What are some factors that would determine how long a marketing plan should be used?
- What are some benefits of developing a marketing plan?
- When should a marketing plan be developed for an agribusiness?
- What does return on investment mean?
- How can one evaluate when activities affect their revenue?
- When should one analyze their marketing plan?
- Which financial statements should be included?