Title: Develop various types of advertising media to market agribusiness products and services.
Course: Agricultural Business Management III (18201-36) > Section: Marketing Agricultural Products or Services

Development should include

- radio
- television
- newspaper
- magazines and catalogs
- signs and billboards
- Internet and social media
- direct mailings.

Process/Skill Questions:

- What are the objectives of advertising media?
- What are test plots? How do they help promote agricultural products?
- What social media avenues have proven to be effective for agribusiness advertising?
- How does agribusiness advertising differ from advertising in other industries?
- How has the Internet, and social media in particular, changed advertising? What determines which form of advertising will be most beneficial for a business?