Development should include
- introduction
- situational analysis
- business proposition
- action plan
- financial situation evaluation.
Process/Skill Questions:
- What are some factors that would determine how long a marketing plan should be used?
- What are some benefits of developing a marketing plan?
- When should a marketing plan be developed for an agribusiness?
- What does return on investment mean?
- How can one evaluate when activities affect their revenue?
- When should one analyze their marketing plan?
- Which financial statements should be included?