Title: Select the products or services to be marketed by the agribusiness.
Course: Agricultural Business Management III (18201-36) > Section: Marketing Agricultural Products or Services

Selection of a products or services should include

- identifying marketing costs
- applying business fundamentals
- conducting market research
  - identifying competitors
  - identifying consumers
- conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Process/Skill Questions:

- What is the difference between products and services?
- What is a product mix?
- Why is product or service planning important to a business?
- How does a business select the product or service mix to be offered? How does the business then develop a marketing strategy for potential consumers and/or clients?
- What is seasonality? What impact can it have on the sale of a product or service?