Title: Write a script for informational purposes.
Course: Television and Media Production II (11103-II) > Section: Preproduction: Writing Script

Writing should include a(n)

- awareness of demographic
- inverted pyramid style (i.e., information in descending order of importance: who, what, when, where, why, how)
- concept of corresponding visuals and images
- lead or hook that grabs and holds viewer attention.

Process/Skill Questions:

- How do you determine your demographic?
- How do you decide the order of importance?
- How do you indicate visuals on a script?
- What are some of the techniques employed by the most memorable and effective public service announcements (PSAs)?
- How can producers use the power of media to promote the health and well-being of their communities?