Title: Analyze the effectiveness of audio/video techniques as they pertain to the message.
Course: Television and Media Production II (11103-II) > Section: Practicing Media Literacy and Criticism

Analysis should include

- consideration of the range of audio/video techniques available to a product
- an evaluation of the chosen technique.

Process/Skill Questions:

- What might happen in the mind of the viewer when a technique is inconsistent with the message?
- When might a producer be advised to use special techniques and effects sparingly?
- What is the meaning of the phrase, "The medium is the message"? Who said this? Why is this person important to the media industry?