Analysis should include
- consideration of the range of audio/video techniques available to a product
- an evaluation of the chosen technique.
Process/Skill Questions:
- What might happen in the mind of the viewer when a technique is inconsistent with the message?
- When might a producer be advised to use special techniques and effects sparingly?
- What is the meaning of the phrase, "The medium is the message"? Who said this? Why is this person important to the media industry?