Description should include considerations such as
- demographic (i.e., size, distribution, and other distinguishing statistics relative to a specific population)
- geographic (e.g., location of production facilities or sales people), and goods and services offered
- cultural (e.g., arts, customs, music, and entertainment)
- psychographic (e.g., values, attitudes, interests, lifestyles, and beliefs of different generations, such as baby boomers vs. millennials).
Emphasis should be placed on businesses’ concerns with
- return of residents to revitalized urban areas
- education/skill level of the workforce
- demands of a population by age group.