Title: Explain economic utility.
Course: Fashion Marketing (12153-I) > Section: Understanding Economic and Marketing Concepts

Explanation should include the five economic utilities involved with all products (i.e., form, time, place, possession, information), an application of each type to the fashion industry, and the difference between customers' needs and wants.

Process/Skill Questions:

- Why is product utility an important factor in fashion marketing?
- Which type or types of utility are being used when products/services are sold through the Internet?
- What are the important utility considerations for designers?
- What do product utilities have in common?
- What are the important utility consideration for designers?