Title: Identify the elements of the promotional mix.
Course: Fashion Marketing (12153-I) > Section: Developing a Promotional Mix

Identification should include

- advertising
- social media
- personal selling
- sales promotion
- public relations
- visual merchandising.

Identification should also include types of promotional media, such as

- print
- broadcast
- online
- outdoor
- specialty.

Process/Skill Questions:

- How would the promotional mix for a locally owned boutique differ from that of a national chain?
- How might a fashion business use the promotional mix to develop a company image?
- What types of promotion allow for maximum customer interaction?
- What are fashion shows? What are in-store styling events? How are these used as a form of promotion?
- How might social media and other forms of online advertising affect company sales?