Title: Fashion Marketing (12153-I)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Exploring the Nature and History of Fashion
  Explain the concept of fashion in terms of apparel, accessories, health and beauty products and services, and home fashions.
  Identify the components of fashion.
  Explain the importance of fashion.
  Examine the history of fashion in the 20th century.
  Describe the influences that economic, demographic, social, political, geographic, and psychological factors have had on fashion.
  Describe the influence of social media on fashion.
Analyzing Design and Color Fundamentals
  Identify the characteristics of natural and man-made fibers.
  Describe the elements and principles of design.
  Identify basic garment and footwear silhouettes and styles.
  Analyze the effects of color on fashion.
  Explain the principles of color psychology.
  Explain the purpose of the color wheel.
Understanding Economic and Marketing Concepts
  Explain economic goods and services.
  Identify economic resources used in the fashion industry.
  Explain competition.
  Analyze the concept of supply and demand.
  Explain the concept of marketing.
  Explain economic utility.
  Explain marketing functions and related activities.
  Explain the concept of marketing identification.
  Describe the marketing mix.
  Identify the channels of distribution used in the fashion industry.
  Differentiate between marketing and merchandising.
  Explain the concept of branding.
Developing a Promotional Mix
  Identify the elements of the promotional mix.
  Compare the benefits of each type of promotional media.
  Explain the concept of customer loyalty programs.
Exploring Technology in the Fashion Industry
  Describe the effects of technology on the fashion industry.
  Identify fashion information media.
  Identify the roles of fashion information media.
Exploring the Function of Trends
  Define trends, fads, and classics.
  Explain the stages of fashion cycles and their effects on fashion marketing.
  Explain the role of fashion influencers.
Exploring Fashion Retailing
  Compare types of fashion retailers and their target markets.
  Identify industry categories of fashion merchandising.
Exploring the Buying Process
  Define the buying process.
  Describe the psychological effects of pricing.
  Differentiate between cost and retail price.
  Identify domestic and international fashion market centers and the focus of each.
  Describe the importance of inventory control.
Developing Visual Merchandise and Store Presentation
  Describe the elements of visual merchandising.
  Explain the importance of visual merchandising.
  Explain the function of color in visual merchandising.
  Explain the use of planograms.
Developing Customer Service and Personal Selling Skills
  Demonstrate communication skills in the fashion workplace.
  Present information orally to various audiences.
  Identify customer buying motives.
  Demonstrate the selling process through the steps of the sale.
  Demonstrate customer-service techniques.
  Handle different types of customers.
  Translate technical jargon into commonly understood language.
  Explain company policy to a customer.
  Describe procedures for handling a customer complaint.
  Describe methods used to encourage customer retention.
Developing Employability Skills
  Identify sources for finding job openings.
  Complete a job application.
  Identify steps to prepare for a job interview and follow-up.
  Describe various pre-employment tests.
Planning a Career in Fashion
  Identify personal traits important for a fashion career.
  Describe entry-level positions in fashion.
  Research an occupational interest in fashion.
Preparing for Industry Certification
  Describe the process and requirements for obtaining industry certifications related to the Fashion Marketing course.
  Identify testing skills/strategies for a certification examination.
  Demonstrate ability to successfully complete selected practice examinations (e.g., practice questions similar to those on certification exams).
  (Optional) Successfully complete an industry certification representative of skills learned in this course.
Additional Course Information (for instructors only; do not publish for students).
  Student Competency Records
  8140 Standards Correlations.pdf
  8140_8145 Teacher Resources.pdf
  8140 Credentials-Sequences-Clusters.pdf
  8140_8145 Acknowledgments and Copyright Information.pdf