Title: Explain company policy to a customer.
Course: Fashion Marketing (12153-I) > Section: Developing Customer Service and Personal Selling Skills

Explanation of company policy should include the importance of eliminating customer confusion, providing consistent guidelines for customers, and developing a positive company image. Explanation should consist of

- understanding the policies
- describing relevant policies simply and accurately
- keeping current with policy changes
- knowing when to refer a policy matter to a supervisor or specialist.

Process/Skill Questions:

- Where can company policies and procedures be located?
- Why are customer-service policies important for a business? For a customer?
- Why is it important for customer-service professionals to be able to communicate company policies to customers?
- Why is it important for a business to continually train its employees?
- What are some consequences of an employee not following company policy? For the business? The employee? The customer?