Title: Syllabus
Course: Fashion Marketing (12153-I)

Copyright: 2020

Virginia Assignment Code: 8140

Suggested Grade Level: 10, 11, 12

Duration: 36 weeks

Prerequisites: None

Course Description:

This course leads students into the exciting and ever-changing world of fashion. Students gain knowledge of marketing as it relates to the fashion industry. From brick-and-mortar retail establishments to online retail and social media marketing, students will explore aspects such as trends, technology, the buying process, visual merchandising, the nature and history of fashion and fashion designers, and the global impact of the fashion industry on the economy. Academic skills related to the content are part of this course.